The Controllership Group is a firm specializing in outsourced controller and CFO services for small to mid-sized businesses.
One of their greatest marketing challenges was communicating how they are different from typical CPAs and other accounting firms. Our team helped frame their new positioning around the line, "It's not about numbers. It's about what they mean."
Miles Design leveraged The Controllership Group's existing identity, and helped freshen up their marketing collateral, tradeshow banners, business cards, and website design with bold splashes of green and large typography.
"Miles Design helped AIT to create a new brand identity that preserves the long-standing, successful image of AIT. The entire campaign further strengthens the company's reputation as a science-based, technology-driven company, which is a leader in its industry and takes pride in its professional staff."
