Indianapolis Museum of Art // invitation design
The IMA boasts a strong in-house marketing team. Occasionally, their team would come to us when they were in need of something outside of the norm. For the African gallery opening, we wanted to embody the featured Eiteljorg quote that talked about “fabric.” We created a very tactile design, complete with thread-stitched bindery and an embossed headline.
And for pieces like the “connect” invitation, IMA wanted a unique invitation that would stand out from the crowd. The translucent envelope, die cut, and contemporary colors connected with their young, professional target market.
Regardless of the special requirements, our self-imposed challenge was to always produce designs worthy to represent the Indianapolis Museum of Art.