Bradford Systems // rebranding
Our goal in rebranding Bradford Systems was to create a clean identity that would leverage their expertise in consultative services and software offerings, as well as represent Bradford Systems as the architect’s choice for compact storage.
“After 42 years of working side-by-side with architects, designers, and clients of all kinds, we decided it was time to take on a very important renovation project—our own brand. For months, we’ve been working behind the scenes to craft an identity that better reflects our business and our commitment to you, our clients. Today, we’re proud to unveil our new logo, tagline, and website.” – Dave Bradford.
The new Bradford Systems tagline “Smart. Storage. Solutions.” speaks to the breadth of their offerings and their approach beyond selling shelving and hardware. The elegant lines of the new identity echo rows of shelving and imply a “bridging” of data and organization. The convenient number of spaces in-between the letters of “Bradford” allow each vertical rule to line up with the letters of “Systems.” In some of the collateral pieces, the rules continue below the mark creating a pinstripe texture seen both on the website and print collateral.
As part of the rebranding process, we also overhauled BradfordSystems.com to create a cleaner, more simplified look that would appeal to architects as well as the end users of their products and services.
To see more of the before and after, check out our blog.