AIT Laboratories // branding, collateral & web design
When AIT came to us in 2008, they were already one of the nation’s leading forensics laboratories. Their reputation in clinical and pharmaceutical testing was stellar. Their logo, marketing materials, and overall brand strategy, however, didn’t reflect their status as an industry leader.
Our task was to create a new look for AIT that lived up to the reputation they’d worked so hard to create for themselves. The materials we created—from a new logo and business cards, to collateral and tradeshow materials—were designed to show AIT’s continued passion for their work.