Posts Tagged ‘viral’

November 30th, 2009

Give the gift of Viral:A New Twist on the Holiday Card

The Holiday Greeting card that encourages you to pass it on…

Every year, even creative types like us enjoy a love-hate relationship with Holiday greeting card design. Although we’ve designed a few award-winners in the past, that only serves to push us to a higher standard for what to do for an encore. This year we wanted to create a greeting card that the recipient was encouraged to immediately re-gift.

So this year instead of designing just one card, we had everyone from our office design their own card. We committed to a color palette, size, paper, and production restrictions (just like a client project) and had everyone work on their own concepts. We then packaged the final set of seven designs up with instructions to “share the love this Holiday.” We even created a custom rubber stamping system to embellish the corrugated mailing envelope.


Here’s a sample press sheet. All seven designs were printed using the same set of five inks, on one sheet of paper.


Here’s what the set looked like together.


We created our own custom stamp to embellish the corrugated envelopes.


And here’s another view of the complete set.

And finally, we created a website under our infamous microsite, HolidayCow.com – wherein visitors can gain further insights behind each unique design. We also have a few other pics up on our Miles Design Facebook page.

If you’ve not received a set, we still have a few left. Just send us your mailing info. In the spirit of “viral season”, pass this along to everyone you come into contact with. Happy Holidays!

We welcome your feedback…

January 14th, 2008

Cloverfield gets Viral

Not since The Blair Witch Project has a film so extensively launched a viral marketing campaign like this… (Back then, a website alone was enough!)

I’m bound to get some of this backwards, since I haven’t seen the film, but here goes… Cloverfield is a story about some kind of monster/alien/sea creature that attacks New York. Much like it’s occult-themed predecessor, the story is said to be told through friends who were filming a party with their video cameras, again with a hand-held look. And also like Blair Witch, it’s been highly publicized both as a film, and as a faux news story. But that’s not the only reason I find it interesting.

Their initial tease has gone far beyond the typical teaser type previews that we’re used to. (Frightened actors, and fleeting glimpses of the enemy.) They’ve gone so far as to launch fictional clips on YouTube of the monster coming to shore, prior to the release date. They’ve also created an invitation to the party on MySpace, and the list goes on. More than anything, I hope the film is actually entertaining and maybe does something as unique with the script as they have with the marketing.

Cloverfield opens 1/18/08. Enjoy the clips:

Official Movie Trailers
http://www.apple.com/trailers/paramount/cloverfield/

English News
http://www.youtube.com/watch?v=KarNwKx5mGY

Japanese News
http://www.youtube.com/watch?v=WO2Si3SlY18

Moscow News
http://www.youtube.com/watch?v=NWotblAy6Zk