Which 2010 Super Bowl commercials did the best to build an already strong brand? Which brands invested in commercials that best introduced a new brand? Which were the best uses of Social Media, after the commercial? Which brands would have done more good by just donating their cash to a cause?

After they air, check here to vote for your favorite (and least favorite) Super Bowl commercials of 2010. Go Colts!

After you vote, please share your thoughts below.