(The fourth article in a four-part series)

Now that your professional services website is attracting searchers, passing the two second test, and has valuable content, your next online engagement goal should be to encourage repeat visitors.

Think about the sites that you routinely visit. I’m guessing that seldom updated, bland, self-serving sites aren’t very high on your list. Most people only frequent sites that offer entertainment value, the opportunity to learn something new, or regular updates. Of course regular doesn’t have to be several times per day, but it helps to be consistent. Daily updates are difficult to maintain, but once a month may not be enough to encourage repeat visits. Find a pace that works best for you.

Blogs and other social media updates are often the easiest to keep up with on a regular basis, but let’s consider more than the type of content you post–let’s think about the other ways to remind visitors to return. RSS, email subscriptions, and social links are other great ways to notify your audience when your site has been updated.

Bonus: A Little Help From Your Friends.
Don’t feel like you have to do all of the work yourself. Social sharing features make it easier for your visitors to share your site with your friends as well. Consider using Like This, Share This, Send to a Friend, and ReTweet features in your next site update as well.

So there you have it. The four levels of engagement for your professional services website.

In case you missed one of the earlier articles, they’re linked below:
Level 1 – Be found.
Level 2 – Pass the Two-Second Test.
Level 3 – Provide Strong, Compelling Content.
Level 4 – Keep Them Coming Back.

What are the best methods you have used to foster engagement on your website?