Posts Tagged ‘problem solving’

June 28th, 2012

App Press: Designing UX for Designers

Miles Design was engaged by the team at App Press to help design and wireframe the user experience (UX) and user interface (UI) for the latest version of their software.

App Press allows its users to create custom apps for Android and iOS without writing (or even understanding) a single line of code. It was developed with designers and creative agencies in mind and allows the designer to work from a blank slate, much like you would in Adobe Photoshop or Illustrator. It’s unique because, unlike some of its competitors, it’s not tied to Adobe Photoshop or InDesign. You can build your app from scratch and even preview it on your mobile device as you build it by using the App Press Preview App.

Dashboard Wireframe

We kicked off the project with a series of meetings with the App Press team to learn as much as we could about the goals and requirements for the software. Because App Press is specifically geared towards designers, it was extremely important that the software be both visually easy to navigate and simple to understand and manage. The user is able to dive right in, as they would in any other tool they work with on a regular basis. It’s familiar to them.
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Posted in UX Design | No Comments »

February 29th, 2012

5 Tips to Spring Clean Your Brand.

Spring Clean Your Brand

Have you heard? Miles Design is on the move. In just a few (very short) weeks, we’ll be packing up our things and heading to a new, fresh space. We’re excited for this transition, although the thought of packing up our office is daunting.

We realize that this is the perfect opportunity (and the perfect time of year, ironically) for some serious spring cleaning around here. Who knows what we’ll find when we start digging around in the depths of our cabinets and closets, but chances are, much of it can likely be left behind.

Spring cleaning doesn’t only apply to our tangible possessions. It can also apply to your brand assets. When was the last time you took the time to “spring clean” your brand? Much like objects that accumulate over years of staying in the same place, your brand can accumulate baggage as it grows and transitions to accommodate new needs, audiences, and goals.

Could your brand use some purging? Here are five tips for simplifying, organizing, and streamlining your brand communications. (more…)

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Posted in Brand Strategy, Branding, Design | 7 Comments »

March 30th, 2011

Revitalizing the Indy Chamber Brand

Back in December, The Indy Chamber came to us with an eagerness to revitalize their brand into one that better articulated the organization they were becoming. As the economy and business-scene has changed over time, the Indy Chamber too has evolved—becoming a crucial resource and advocate for its members. Over the past few years, they have continued to be a vital player for our city–maintaining a voice of progress and improvement, uniting businesses and community to improve the quality of life for residents of the greater Indianapolis region.

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Posted in Miles Design Indianapolis | 11 Comments »

June 23rd, 2010

Marketing You: The Bigger Picture

A successful marketing campaign is more than just a great portfolio and presentation. While those are certainly key pieces, each part of the process–from the first phone call to the follow-up thank you note–reflects you and your personal “brand.” It’s important that you take the time to develop a strong strategy in advance so potential employers have a consistent experience from start to finish.

Define your strategy.
Treat your personal marketing strategy like any other design problem. You are the client, and you have a problem that needs solved (i.e. you want a job). You have a goal or outcome to work towards, and you have a specific set of criteria and guidelines to consider. Take time to map out the process, points of contact, and any deliverables you’ll need along the way. Not only will you be prepared as a result, but you’ll have more control over the experience from beginning to end.
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Posted in Miles Design Indianapolis | No Comments »

April 13th, 2010

Marketing You: Designing Your Personal Portfolio

Spring has become synonymous with the end of a school year for our local design students, and soon, fresh design careers will be sprouting all around us. If you’re a student, you know that spring is a pivotal time for final projects, portfolios, and countless reviews–all in anticipation of landing your first design job. But regardless of whether you’re marketing yourself for the first time or you’d like a change in your career, we can all benefit from a fresh perspective on how to go about it. And, while there are a lot of pieces to the puzzle, your portfolio is a key part of the process and a great place to start.
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Posted in Miles Design Indianapolis | 1 Comment »

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