The 2012 Heartland Film Festival is underway. We had the privilege once again to create this year’s film festival branding, look, language, and advertising vehicles across the entire campaign. These are just a few examples of our design work including television commercials, t-postcards, and guidebook.
The film festival brand voice and identity were guided by last year’s theme of, “The films you watch can change the way you see.”
This year, the theme was “Sit perfectly still. Be moved.”
Television Commercials
The photography for the campaign was shot by Harold Lee Miller, and helped convey the “transformative power of film.” (more…)
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