In case you missed the exciting news, our branding and design firm has relocated to Carmel City Center.
People keep telling us, “We didn’t know you were moving!” And the funny thing is, we didn’t either. We had the opportunity (and a short window of time) to move to a new suite in our old building, or try something new.
So we opted for something really new. (more…)
With Super Bowl XLVI being hosted here in Indianapolis, we’ve had some unique insight into the time and energy it takes to plan and execute the Super Bowl experience. Similar to building a Bold and effective brand strategy, Super Bowl prep is no simple task. Here are a few similarities that the two share:
1. Planning Starts Early.
Indianapolis won the bid to host the 2012 Super Bowl in May 2008. That means it has taken roughly 45+ months of preparation. Although the game is being held in Lucas Oil Stadium, there is much more that comes into play such as hotel accommodations, way finding, parking, etc. which required the city to evaluate the impact of hosting beyond just the stadium.
Whether you’re in the early phases of hiring a branding firm, building a brand intentionally or you’re maintaining a strong, existing brand, it’s important to make time to evaluate the big picture. How is our web presence impacting our brand? Is our internal culture consistent with the brand we’re trying to establish? Every decision you make has an impact on the brand to some capacity. (more…)
Heartland Truly Moving Pictures announced a new partnership with Indianapolis-based branding firm Miles Design today. As Heartland’s branding agency, Miles Design will lead efforts to increase awareness of Heartland events, as well as its overall mission.
Founded in 1991, Heartland is a non-profit arts organization that honors and promotes films that inspire, educate and engage. The organization also works to bring recognition to the filmmakers behind these films.
“We are looking forward to having Miles Design as a part of our team,” said Jeffrey L. Sparks, President and CEO of Heartland. “Our new relationship with them is the next natural step as we continue to expand our image and develop our audience.”
Josh Miles, founder and principal of Miles Design, was excited about the relationship, as well. “It’s always very rewarding for us to work with people who understand the importance of developing a clear, consistent message. But as this is an organization whose purpose is close to our hearts, the opportunity is particularly special.”
Miles Design and Heartland are currently developing a branding and advertising campaign for the 2011 Heartland Film Festival, which takes place this year from October 13-22 in selected Indianapolis theatres.
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Heartland Truly Moving Pictures, a non-profit organization, seeks to recognize and honor filmmakers whose work explores the human journey by expressing hope and emphasizing the best of the human spirit. Its flagship event, the Heartland Film Festival®, launched in 1991 and runs each October in Indianapolis, screening independent films from around the world. Each year, the Festival awards more than $150,000 in cash prizes and presents its Crystal Heart Awards to the top-judged submissions. Heartland has awarded more than $2.3 million to support filmmakers during the last 19 years. The organization’s Truly Moving Picture Award was created to honor films released theatrically that align with Heartland’s mission. By bestowing this award seal to honored films, the award allows studios and distributors to inform audiences of a film’s transformative power and appeal. Heartland is also dedicated to cultivating youth, and thus created the Heartland Institute to provide innovative educational and outreach programs that enrich the minds and lives of youth and aspiring filmmakers. For more information, visit TrulyMovingPictures.org.
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