Miles Design was engaged by the team at App Press to help design and wireframe the user experience (UX) and user interface (UI) for the latest version of their software.
App Press allows its users to create custom apps for Android and iOS without writing (or even understanding) a single line of code. It was developed with designers and creative agencies in mind and allows the designer to work from a blank slate, much like you would in Adobe Photoshop or Illustrator. It’s unique because, unlike some of its competitors, it’s not tied to Adobe Photoshop or InDesign. You can build your app from scratch and even preview it on your mobile device as you build it by using the App Press Preview App.
We kicked off the project with a series of meetings with the App Press team to learn as much as we could about the goals and requirements for the software. Because App Press is specifically geared towards designers, it was extremely important that the software be both visually easy to navigate and simple to understand and manage. The user is able to dive right in, as they would in any other tool they work with on a regular basis. It’s familiar to them.