Posts Tagged ‘AEC websites’

September 26th, 2011

Infographic: BSA LifeStructures web analytics Architecture Firm Website Redesign

After we redesigned the BSA LifeStructures website, we wrote a blog cataloging the architecture firm website redesign to show off some of the new features. And while it’s always fun and exciting to see the design before and after, sometimes the website analytics can be even more impressive.

Okay, so maybe you have to be a little geeky to care about web analytics. The real problem with any kind of statistics is getting them into a format that can be easily understood, especially at a quick glance.

So, we created a report to share with BSA Life Structures, full of infographics, highlighting some of the most statistically dramatic improvements. The following infographic is based on the activity on their website 72 days before the relaunch, as well as the 72 days following the relaunch.

Infographic - Architect Website Redesign - BSA LifeStructures

We had so much fun visualizing this data for BSA LifeStructures, that we’re going to have to create more of these for other projects. If you enjoyed this infographic, please feel free to share on your social networks, just please link back to these original files:

http://www.milesdesign.com/wp-content/uploads/2011/09/infographic-bsa-analytics-sm1.gif

http://www.milesdesign.com/wp-content/uploads/2011/09/infographic-bsa-analytics.gif

July 18th, 2011

Behind the Redesign: BSALifeStructures.com

Miles Design was engaged by BSA LifeStructures, the largest architecture firm in Indiana and one of the top ten healthcare architects in the country, to redesign the BSA LifeStructures website.

BSA LifeStructures website redesign before and after

Beyond the shift away from the previously mustard-themed design, this architecture firm’s website redesign is loaded with far more functionality. Below are the seven new elements we’re most excited about. (more…)

May 4th, 2010

Professional Services Website Emergencies

The Top 10 Mistakes Professional Services Firms Make Online
and How to Avoid Them.

I was honored to lead a breakout session at SMPS Heartland last week on website design best practices. Building upon our previous entry entitled Website Emergency, we pulled out the top ten website design issues we see in the AEC (architecture, engineering, and construction) industry.

We discussed web design best practices, reviewed writing for the web, explored the basics of SEO (search engine optimization), and much more. Our attendees all received a free website emergency checklist. If you’d like your very own, let us know.

We broke the emergencies down into three categories: content, design and SEO:

// Content Emergencies //

architects website mission statement

When was the last time you visited a site to read their mission statement?

1. It’s all about us.
Does your site inspire visitors with compelling messages and fantastic photography? Does it offer them what they’re looking for, or does it focus on your firm’s history and go on about your mission statement? Yawn.

(more…)