Designing a Unique Holiday Gift

For those of you who have enjoyed our past holiday cards and fun little excursions like HolidayCow.com, we're excited to let you in on a little secret. This year, we're taking a different spin on holiday gifts. We're giving your gift to someone else.

With the roller coaster news from Wall Street this season, we thought this would be a great year to share with those less fortunate. We're still working out the details, but we've decided to use the money we would have spent on you this Christmas to adopt a family in need. And don't worry. We're so excited about what's ahead in this process, we're planning to document our excursion and share in the fun here on our blog.

So stay tuned. There are more good things ahead. And in spite of what the media might have many of us thinking, we're blessed to say, "business is good." And we're lucky to have friends and clients like you. If you have any ideas for our adopt-a-family project, we'd love to hear them.

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Holiday Cow

HolidayCow.com

Some of you are probably thinking, "Uh... a cow?" Others might be thinking "Finally something different this holiday!" And some of my more discerning students may be thinking, how does Holiday Cow relate to the Miles Design brand?

The short of it is, we wanted to wish everyone Happy Holidays in a way nobody else would. And we think, even if you do have an innate fear of cows, you will probably find this humorous on some level. At least we do.

Sometimes doing something a little out of the norm is the best way to get noticed. And other times, it's not...

Something that veers towards inappropriate, crude or subversive, is bound to get noticed as well, but not necessarily in a good way. Chances are, the most creative way to get noticed is also appropriate for your brand. Doing something outside of the norm just might help a potential customer imagine your company in a fresh, new way. "Hey, did you see that thing with the cow? You gotta see this."

For us, Holiday Cow is about sending a fun Holiday message to our friends, clients, and vendor partners. It carries on our slightly irreverent sense of humor, our brand look and feel, and just so happens to "moo" occasionally. Hopefully you will enjoy Morty as much as we did creating him for you. (Who knows... maybe next year it will be a Llama, named Ike.)

What have you done with your brand that's outside of the norm (in a good or bad way)? What can your brand do differently in 2008? How can we help?

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