Make the Logo Greener?

If you've ever worked in the marketing world, you're very familiar with the phrase "make the logo bigger." Now there's a push for companies to be perceived as environmentally responsible, and practicing sustainable business er, practices. In effect, companies want their brands to be perceived as the most "green."

NBC has taken this one step further. They made their logo and website green for the week. Okay, I'm sure NBC means well, but is making their logo green for a few days really benefiting the environment? NBC launched "Green is Universal" last weekend during Sunday Night Football. As part of this awareness campaign, NBC dimmed the studio lights to demonstrate how they were helping conserve energy. Here's where it gets funnier...

In addition, NBC flew anchors from the Today Show to all ends of the Earth to report on the conditions from all around the world. I'm no expert, but isn't jet fuel a major contributor to the release of general nastiness into the environment? It seems to me that they could have done more good by launching local campaigns in local markets, instead of burning jet fuel to report on the damages already done.

As icing on the cake, David Schwimmer and Al Gore are guest staring on 30 Rock Thursday night, in totally comedic "environmental wacko" roles. Interesting that they would choose this week to poke fun at their own initiative. Go figure.

Silly or not, they got me talking about their very own "brand of green." But if you ask me, it's just another green logo.

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MD Helps Kahn's Rebrand as Vine & Table

It's always fun when a client you've been working closely with gets great press coverage. Especially when they're deserving of it!We'll be writing more about this project soon, but for now, see what Inside Indiana Business had to say about Vine & Table. Click here for the full story. And there's also a nice article this morning on IndyStar.com .

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MD News updates

Much has happened in the past four months. A new office, new baby, etc... So in the interest of catching everyone up quickly, here's a recap in bullet point format:

07.01.07 - MD moves into new offices at the Precedent, complete with a fourth floor view of "Lake Precedent." (To date, no geese have chased Josh into the new office. Stand by for further updates.)

07.01.07 - Long time MD collaborators, Wired Ground, agree to share office space with MD.

08.15.07 - Meg Taylor Miles
Born 1:37 am
7 pounds, 10 ounces
19.75 inches long
Eyes - grayish... maybe blue, but too close to call.
Hair - short brown
Hands and toes - long and thin

09.01.07 - Two MD entries have been selected to appear in Graphic Design USA's design annual, due to hit newsstands in January. The selected pieces were the redesigned brand identity for Surroundings, and MD's own holiday card from 2006.

10.01.07 - After much delay, MD finally settled on printing new business cards on plastic. Cool stuff.

10.22 - Brand identity design specialist Brian K. Gray joins the team at MD.

10.27.07 - MD designer Amanda celebrates her nuptials with husband Joe, in quaint New Harmony IN.

11.01.07 - MD remembers blog, updates past four months.

11.04.07 - Did anybody catch all of that?

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