Ratio – architecture firm website redesign

An architecture firm website redesign that competes on a national level.

The Challenge

The RATIO website had several technical issues that were hindering the firm from utilizing the site as a primary means for attracting new business. First, the site was built entirely in Flash, so it was impossible for RATIO to make quick, timely updates themselves or post recent project news. As a result of the Flash-based site, their website content was essentially invisible to search engines like Google and Yahoo. On top of that, the site had no analytics package, so the RATIO team couldn’t really see how the site was performing. And their signature projects were difficult for visitors to locate—a real problem for a high-end architectural firm with a portfolio of impressive work.

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