Have you heard? Miles Design is on the move. In just a few (very short) weeks, we’ll be packing up our things and heading to a new, fresh space. We’re excited for this transition, although the thought of packing up our office is daunting. We realize that this is the perfect opportunity (and the perfect [...]
Recently we were contracted by Starla West International to improve and enhance their overall messaging and brand identity. One piece of this included a full website redesign.
Miles Design was engaged by BSA LifeStructures, the largest architecture firm in Indiana and one of the top ten healthcare architects in the country, to redesign the BSA LifeStructures website. Beyond the shift away from the previously mustard-themed design, this architecture firm’s website redesign is loaded with far more functionality. Below are the seven new [...]
Just before the New Year, I was thinking about all of the “little tweaks” I wanted to make to milesdesign.com. At that time, our current website design was only about eight months old. Although I didn’t intend to generally alter the look or feel of our site, I couldn’t help but see opportunities for improvement. [...]
(The fourth article in a four-part series) Now that your professional services website is attracting searchers, passing the two second test, and has valuable content, your next online engagement goal should be to encourage repeat visitors. Think about the sites that you routinely visit. I’m guessing that seldom updated, bland, self-serving sites aren’t very high [...]
(The third article in a four-part series) Okay, so you’ve been successfully found, and your visitors are sticking around long enough to see what you’re all about. It’s too bad that passing the two-second test doesn’t necessarily mean your visitors are sticking around and digging deeper into your content. A core measure of how engaging [...]
(The second article in a four-part series) If you’re doing well in the search arena, congratulations. You’re definitely headed in the right direction. Moving forward, the second level of engagement requires passing the two-second test with your visitors. In my rather un-scientific experience, if a searcher finds your website, they will give you approximately two [...]
(The first article in a four-part series) Professional services websites primarily exist to serve two purposes: to further legitimize the firm and to generate leads for their professional service. There are added benefits if your website elevates someone in your firm as a thought leader or sells books, apps, or other services online. However, most [...]
The Top 10 Mistakes Professional Services Firms Make Online and How to Avoid Them. I was honored to lead a breakout session at SMPS Heartland last week on website design best practices. Building upon our previous entry entitled Website Emergency, we pulled out the top ten website design issues we see in the AEC (architecture, [...]
Our design firm sees its fair share of branding and marketing emergencies. The running joke is that our conference room becomes a make-shift triage for marketing patients. And for a variety of reasons, websites seem to be the most common marketing emergency that our design firm encounters. In fact, if I asked 100 professional services [...]