Designing an Engaging Tradeshow Experience

What does your tradeshow booth say about your brand? Our branding firm had the honor of sponsoring the opening reception of a regional conference this past week for an association of professional architecture, engineering and construction marketers called SMPS Heartland. While we enjoyed the fact that as sponsors, we were allowed to have “a booth,” […]

by Josh Miles

Networking: Developing a Balanced Strategy

Something happened a few weeks ago that really got me thinking about the importance of networking, and more importantly, developing a solid strategy for it. I was at an event, and I was introduced to a group of college students from a local design school. I talked with them for a while, and before I […]

by Amanda Blackburn

A three step strategy for sharing expertise on Twitter: How professional firms can use Twitter to position expert brands.

Are you a little leery of jumping into Twitter? I think that’s a common feeling among many high-end attorneys, accountants, architects, engineers, and technical consultants that we’ve spoken to over the past few months. It’s not that these professionals don’t have anything valuable to say, they’re just not sure how best to get started. All […]

by Josh Miles