The Top 10 Mistakes Professional Services Firms Make Online
and How to Avoid Them.

I was honored to lead a breakout session at SMPS Heartland last week on website design best practices. Building upon our previous entry entitled Website Emergency, we pulled out the top ten website design issues we see in the AEC (architecture, engineering, and construction) industry.

We discussed web design best practices, reviewed writing for the web, explored the basics of SEO (search engine optimization), and much more. Our attendees all received a free website emergency checklist. If you’d like your very own, let us know.

We broke the emergencies down into three categories: content, design and SEO:

// Content Emergencies //

When was the last time you visited a site to read their mission statement?

1. It’s all about us.
Does your site inspire visitors with compelling messages and fantastic photography? Does it offer them what they’re looking for, or does it focus on your firm’s history and go on about your mission statement? Yawn.

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