Recently we were contracted by Starla West International to improve and enhance their overall messaging and brand identity. One piece of this included a full website redesign.
Posts Tagged ‘rebranding’
January 5th, 2012
2011 Logo Review
Welcome to 2012. Thank goodness. 2011 was a horrible number to kern.
It’s easy to get caught up in the holiday hullabaloo and forget to reflect on what you accomplished. We’ve had the opportunity to work with some great clients in 2011 and 2012 is looking even better. Today we sat down and reviewed the logos we created for 10 companies in 2011. They include a wide range, from a civil engineering firm to a children’s app store resource for busy parents. Each is unique yet fits well into their respective marketplace.
So, take a gander through these works and then take a moment to reflect on what you accomplished last year. (more…)
February 23rd, 2011
Rebrand: StudioThirteen
“We want people to know us as the best photography studio in town. We also want to build on the equity of being in business since 1964.”
…So said the fine folks at StudioThirteen.
Our job was to make it happen.
August 9th, 2010
Ten Great Reasons to Rebrand
Are you considering rebranding your business, product, or service? If you’re like most business owners, you’re perplexed about when and how to go about rebranding. As business conditions improve, you’re looking for a strategic advantage. Regardless of how long you’ve pondered the idea, one thing is sure–rebranding isn’t something to go into half-hearted. You should feel great about the timing and the branding firm you select to guide you through the process.
Rebranding goes beyond updating your logo.
If you’re considering a rebrand, chances are you already understand that rebranding your firm requires more than just sprucing up your company logo. It’s a deep-dive into who your company is: your positioning, your values, and your brand essence. Any logo changes or visual updates you consider should all be outcomes of the positioning and brand essence decisions you make up-front.
But how do you know when you’re ready to commit to a full rebrand of your company? The following are the ten most common indicators we’ve seen in our business–sure signs you might be ready to rebrand.
1. "Our sales team is embarrassed to show our prospects our collateral / website / business card."
This is probably the number one complaint we hear from business development professionals. If your sales team is afraid to send a prospect to your website or share your collateral with a potential business partner, how much business are you losing out on?
July 27th, 2010
When Good Brands Go Bad
Daily Finance just released a top-ten list that nobody wants to be on: The 10 Biggest Brand Disasters of 2010.
Douglas Mcintyre includes a few of the most notable brand disasters of 2010, including BP, Research in Motion, and Toyota. While technically most of these “brand disasters” were a result of product issues or unfourtunate events, the bottom line is these brands are feeling the hurt.
I’m sure we’ve seen this kind of thing before, but it’s hard to remember seeing so many big brands bomb in one year.
(As an aside, if any of these companies are interested in rebranding later this year, we’d be happy to take their phone calls.)
Check out The 10 Biggest Brand Disasters of 2010 and be sure to share any past brand disasters that you recall below.
July 10th, 2010
Rebrand: New Identity System for Bradford
Bradford Systems Corporation came to Miles Design earlier this year. They had a strong reputation in Chicago for selling premium architectural storage products, often used for storing paper and files on shelving. Although their reputation was historically accurate, it was only telling part of their 42-year-old story. As an exclusive Spacesaver dealer, Bradford had grown to become leaders in premium, compact storage for anyone who had any kind of valuable items to store: museums, public safety agencies, medium to large businesses, healthcare providers, academic institutions, and government agencies. In addition, their electronic records and software divisions help clients digitize valuable files and keep exacting records of where physical artifacts are located.
Their existing identity felt more dated and industrial than what the Bradford brand had grown to represent. They needed something clean and high-tech, as well as something that would appeal to architects. As Bradford Systems grows in marketshare and reach outside of Chicago (across Illinois and Indiana), they need a brand that can grow with them.
July 28th, 2009
Miles Design – Summer Updates
I wanted to note a few announcements, links and other things you may not have seen this summer (unless you’re following us on Twitter). In fact, I didn’t catch a few of these links until earlier this week. (Thanks Melissa!)
Miles Design launched a few website designs this past month. We’ve also found a few articles posted online about our clients and our Indianapolis design firm. So check out the stories below, and keep us posted if you find any others. Enjoy!
Chalet Landscape was featured in Today’s Garden Center as a “Next Generation” marketing website design. Congratulations to Chalet and their team!
In case you missed it, the new Knozone.com and flash game Zoneout launched in June. The game is getting a ridiculous amount of traffic – great to see that! These projects were in partnership with The Basement and Fat Atom. We have seen several web articles on the project. In fact, here’s one now. We’re currently working on a few other Knozone initiatives which should launch later this summer.
We were proud to hear that our letterhead design package for Brand Photodesign won a Silver award in the Neenah Paperworks Letterhead Contest.
A freelance writer for Anderson University did a great story on Cookie, our graphic design intern from AU.
And last, but certainly not least, we launched a major corporate rebranding initiative for Kevin Kennedy Associates Inc., beginning last week. You’ll be seeing more of them on our new website later this Fall, but for now you can check out the new KevinKennedyAssociates.com
That’s it for now… stay tuned for more.
November 7th, 2007
MD Helps Kahn's Rebrand as Vine & Table
It’s always fun when a client you’ve been working closely with gets great press coverage. Especially when they’re deserving of it!We’ll be writing more about this project soon, but for now, see what Inside Indiana Business had to say about Vine & Table. Click here for the full story. And there’s also a nice article this morning on IndyStar.com .
March 20th, 2007
Bond, Brand Bond.
Culture has a lot to teach us about brands and can give us a glimpse into what consumers are looking for. As I wait for my fresh copy of Casino Royale to arrive in the mail, I rhetorically wonder… why would Hollywood reinvent a cultural icon like James Bond? The answer to me is simple: relevance.
In an age dominated by the likes of Jack Bauer (of TV’s “24″), heroes are under more and more pressure to be “real.” The “goody two shoes” heros of days gone by aren’t resonating with the year 2007. Audiences expect a hero to have real problems. They don’t expect their heroes to be perfect, and more importantly, they don’t want them to be.
Casino Royale provides a much needed kick start to the James Bond brand. It’s generally grittier, edgier, and shows Bond to be (above all other things) human. He makes mistakes. He gets hurt (poisoned, shot, bleeds, and nearly dies). The high sheen that actors (such as Pierce Brosnan) have provided to the Bond role in the past appears to be gone. Here to stay is the new Daniel Craig version. He’s out of control. Psychologically unstable. And unmistakably real.
For me, I take this James Bond lesson and apply it to other issues we encounter. Whether we’re launching a new consumer product, or introducing a political candidate, today’s customer isn’t interested in make believe. They want something that feels unmistakably real.
BONUS QUESTION: As we watch the James Bond brand go through the “real filter” it makes me wonder, who’s next? What Hollywood franchise is most due for an update, and why?
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