At first glance, rebranding a company is fun, new, and exciting. If you have any experience in branding, however, you quickly realize that the fun parts – choosing colors, logos, and fonts – are a very small portion of an effective rebrand. In order to rebrand a company effectively, you need to have a strong […]
Recently we were contracted by Starla West International to improve and enhance their overall messaging and brand identity. One piece of this included a full website redesign.
Welcome to 2012. Thank goodness. 2011 was a horrible number to kern. It’s easy to get caught up in the holiday hullabaloo and forget to reflect on what you accomplished. We’ve had the opportunity to work with some great clients in 2011 and 2012 is looking even better. Today we sat down and reviewed the […]
“We want people to know us as the best photography studio in town. We also want to build on the equity of being in business since 1964.” …So said the fine folks at StudioThirteen. Our job was to make it happen.
Are you considering rebranding your business, product, or service? If you’re like most business owners, you’re perplexed about when and how to go about rebranding. As business conditions improve, you’re looking for a strategic advantage. Regardless of how long you’ve pondered the idea, one thing is sure–rebranding isn’t something to go into half-hearted. You should […]
Daily Finance just released a top-ten list that nobody wants to be on: The 10 Biggest Brand Disasters of 2010. Douglas Mcintyre includes a few of the most notable brand disasters of 2010, including BP, Research in Motion, and Toyota. While technically most of these “brand disasters” were a result of product issues or unfourtunate […]
Bradford Systems Corporation came to Miles Design earlier this year. They had a strong reputation in Chicago for selling premium architectural storage products, often used for storing paper and files on shelving. Although their reputation was historically accurate, it was only telling part of their 42-year-old story. As an exclusive Spacesaver dealer, Bradford had grown […]
I wanted to note a few announcements, links and other things you may not have seen this summer (unless you’re following us on Twitter). In fact, I didn’t catch a few of these links until earlier this week. (Thanks Melissa!) Miles Design launched a few website designs this past month. We’ve also found a few […]
It’s always fun when a client you’ve been working closely with gets great press coverage. Especially when they’re deserving of it!We’ll be writing more about this project soon, but for now, see what Inside Indiana Business had to say about Vine & Table. Click here for the full story. And there’s also a nice article […]
Culture has a lot to teach us about brands and can give us a glimpse into what consumers are looking for. As I wait for my fresh copy of Casino Royale to arrive in the mail, I rhetorically wonder… why would Hollywood reinvent a cultural icon like James Bond? The answer to me is simple: […]