Rebranding a Company in 4 Steps

Rebranding a company is to marketers what the Prom is to high schoolers. Love it or hate it, you’re going to have to do it at least once in your life. In may ways, rebranding your first company is a rite of passage, so you want to make sure you do it right. The good […]

by Brice Holland

Help! Brand Crisis! I Want To Change Our Identity!

Okay, take a deep breath. Your brand just went through a crisis. Maybe you’ve caught some flack online. Maybe you’ve enraged your consumer base or gotten caught up in some fraudulent practices. No matter what the situation, if your brand is in crisis, it’s extremely important that you remain calm. The last thing you want […]

by Tim Hickle

How To Get The Rebranding Process Right

At first glance, rebranding a company is fun, new, and exciting. If you have any experience in branding, however, you quickly realize that the fun parts – choosing colors, logos, and fonts – are a very small portion of an effective rebrand. In order to rebrand a company effectively, you need to have a strong […]

by Tim Hickle

2011 Logo Review

Welcome to 2012. Thank goodness. 2011 was a horrible number to kern. It’s easy to get caught up in the holiday hullabaloo and forget to reflect on what you accomplished. We’ve had the opportunity to work with some great clients in 2011 and 2012 is looking even better. Today we sat down and reviewed the […]

by Josh Miles

Rebrand: StudioThirteen

“We want people to know us as the best photography studio in town. We also want to build on the equity of being in business since 1964.” …So said the fine folks at StudioThirteen. Our job was to make it happen.

by Josh Miles

Ten Great Reasons to Rebrand

Are you considering rebranding your business, product, or service? If you’re like most business owners, you’re perplexed about when and how to go about rebranding. As business conditions improve, you’re looking for a strategic advantage. Regardless of how long you’ve pondered the idea, one thing is sure–rebranding isn’t something to go into half-hearted. You should […]

by Josh Miles

When Good Brands Go Bad

Daily Finance just released a top-ten list that nobody wants to be on: The 10 Biggest Brand Disasters of 2010. Douglas Mcintyre includes a few of the most notable brand disasters of 2010, including BP, Research in Motion, and Toyota. While technically most of these “brand disasters” were a result of product issues or unfourtunate […]

by Josh Miles

Rebrand: New Identity System for Bradford

Bradford Systems Corporation came to Miles Design earlier this year. They had a strong reputation in Chicago for selling premium architectural storage products, often used for storing paper and files on shelving. Although their reputation was historically accurate, it was only telling part of their 42-year-old story. As an exclusive Spacesaver dealer, Bradford had grown […]

by Josh Miles

Miles Design – Summer Updates

I wanted to note a few announcements, links and other things you may not have seen this summer (unless you’re following us on Twitter). In fact, I didn’t catch a few of these links until earlier this week. (Thanks Melissa!) Miles Design launched a few website designs this past month. We’ve also found a few […]

by Josh Miles