Behind the Redesign: MilesDesign.com

Just before the New Year, I was thinking about all of the “little tweaks” I wanted to make to milesdesign.com. At that time, our current website design was only about eight months old. Although I didn’t intend to generally alter the look or feel of our site, I couldn’t help but see opportunities for improvement. […]

by Josh Miles

4 Levels of Brand Engagement: Level 4–Keep Them Coming Back.

(The fourth article in a four-part series) Now that your professional services website is attracting searchers, passing the two second test, and has valuable content, your next online engagement goal should be to encourage repeat visitors. Think about the sites that you routinely visit. I’m guessing that seldom updated, bland, self-serving sites aren’t very high […]

by Josh Miles

4 Levels of Brand Engagement: Level 2–Pass the Two-Second Test.

(The second article in a four-part series) If you’re doing well in the search arena, congratulations. You’re definitely headed in the right direction. Moving forward, the second level of engagement requires passing the two-second test with your visitors. In my rather un-scientific experience, if a searcher finds your website, they will give you approximately two […]

by Josh Miles

4 Levels of Brand Engagement for Professional Services Websites

(The first article in a four-part series) Professional services websites primarily exist to serve two purposes: to further legitimize the firm and to generate leads for their professional service. There are added benefits if your website elevates someone in your firm as a thought leader or sells books, apps, or other services online. However, most […]

by Josh Miles

Professional Services Website Emergencies

The Top 10 Mistakes Professional Services Firms Make Online and How to Avoid Them. I was honored to lead a breakout session at SMPS Heartland last week on website design best practices. Building upon our previous entry entitled Website Emergency, we pulled out the top ten website design issues we see in the AEC (architecture, […]

by Josh Miles

Designing an Engaging Tradeshow Experience

What does your tradeshow booth say about your brand? Our branding firm had the honor of sponsoring the opening reception of a regional conference this past week for an association of professional architecture, engineering and construction marketers called SMPS Heartland. While we enjoyed the fact that as sponsors, we were allowed to have “a booth,” […]

by Josh Miles

Marketing Emergency: Website Design

Our design firm sees its fair share of branding and marketing emergencies. The running joke is that our conference room becomes a make-shift triage for marketing patients. And for a variety of reasons, websites seem to be the most common marketing emergency that our design firm encounters. In fact, if I asked 100 professional services […]

by Josh Miles

5 Social Media Tips for Professional Services Branding.

What’s the number one branding question we’ve been hearing from our professional services clients these days? “Should our firm be using Social Media?” Any guesses what my answer is? “Nope.” That’s right, nope. Not unless you have a strategy for how to make it work. In reality, Social Media can greatly support your efforts to […]

by Josh Miles