Rebrand: New Identity System for Bradford

Bradford Systems Corporation came to Miles Design earlier this year. They had a strong reputation in Chicago for selling premium architectural storage products, often used for storing paper and files on shelving. Although their reputation was historically accurate, it was only telling part of their 42-year-old story. As an exclusive Spacesaver dealer, Bradford had grown […]

by Josh Miles

Brand Value vs. Social Currency

I was reading a blog last week on FastCompany.com regarding a report from Vivaldi Partners on the “Social Currency Ranking” of various brands from Apple, to BMW, to JetBlue. The concept of social currency is different than overall brand value. Where brand value is based on the difference in cost between a given brand and […]

by Josh Miles

The true identity of your brand

I recently had the privilege of presenting an activity at a local networking event for the Keystone at the Crossing Rainmakers meeting. The activity revolved around the concept of identity and how taking time to learn more about someone at a networking event could positively impact your business. And while my presentation at Rainmakers was […]

by Josh Miles