How To Write a Brand Positioning Statement In 3 Easy Steps

At this stage in my life, I feel like I’ve spent more time working with brands on positioning than just about anything else. No matter the industry, effectively identifying where your brand should be positioned in the marketplace is the first step to true marketing success. For many marketers, though, this can be an extremely difficult […]

by Brice Holland

What is a Brand Positioning Statement?

In the marketing world, there are few things as powerful as an effective brand positioning statement. If you know how to create them effectively, every aspect of your marketing and sales process becomes easier. The biggest problem I’ve faced in creating effective positioning statements, however, is communicating what a brand positioning statement actually is. You see, as […]

by Brice Holland

Revitalizing the Indy Chamber Brand

Back in December, The Indy Chamber came to us with an eagerness to revitalize their brand into one that better articulated the organization they were becoming. As the economy and business-scene has changed over time, the Indy Chamber too has evolved—becoming a crucial resource and advocate for its members. Over the past few years, they […]

by Joshua Cook

Behind the Redesign:

Just before the New Year, I was thinking about all of the “little tweaks” I wanted to make to At that time, our current website design was only about eight months old. Although I didn’t intend to generally alter the look or feel of our site, I couldn’t help but see opportunities for improvement. […]

by Josh Miles

Branding 101 Video Series

Branding 101 video lessons – coming soon. We officially began production today for our new web video series, “Branding 101.” Keep an eye out for our introductory video in the coming weeks. We’ll be addressing the keys to building a “Bold Brand,” including: positioning, competition, brand essence, and more. Stay tuned for more.

by Josh Miles

Ten Great Reasons to Rebrand

Are you considering rebranding your business, product, or service? If you’re like most business owners, you’re perplexed about when and how to go about rebranding. As business conditions improve, you’re looking for a strategic advantage. Regardless of how long you’ve pondered the idea, one thing is sure–rebranding isn’t something to go into half-hearted. You should […]

by Josh Miles

Rebrand: New Identity System for Bradford

Bradford Systems Corporation came to Miles Design earlier this year. They had a strong reputation in Chicago for selling premium architectural storage products, often used for storing paper and files on shelving. Although their reputation was historically accurate, it was only telling part of their 42-year-old story. As an exclusive Spacesaver dealer, Bradford had grown […]

by Josh Miles

Marketing Emergency: Website Design

Our design firm sees its fair share of branding and marketing emergencies. The running joke is that our conference room becomes a make-shift triage for marketing patients. And for a variety of reasons, websites seem to be the most common marketing emergency that our design firm encounters. In fact, if I asked 100 professional services […]

by Josh Miles

Networking: Developing a Balanced Strategy

Something happened a few weeks ago that really got me thinking about the importance of networking, and more importantly, developing a solid strategy for it. I was at an event, and I was introduced to a group of college students from a local design school. I talked with them for a while, and before I […]

by Amanda Blackburn

Positioning a Brand: a Lesson from American Idol

Tuesday night, a bazillion viewers and I were watching American Idol. This was the first “live” episode of the season, which featured the show’s top 12 female vocalists. Performance after performance, Simon Cowell and the rest of the show’s judges shared with the contestants how they had simply failed to “stand out” among their peers. […]

by Josh Miles