Posts Tagged ‘marketing’

October 31st, 2011

Are professional services firms afraid of social media?

After speaking with professional services firms across the country, I can tell you… the fears of social media are very real. tweet-o-lantern

I had the opportunity to co-host a professional services tweet chat with Taryn Erickson at SoMeffect, to discuss “Fears of Social Media.” (You can find our original questions, see: Do you FEAR Social Media?)

During our chat, we conjured up many of the fears that commonly haunt professional services firms.

What are the typical fears?
“Is social media marketing a waste of time?”
“How can you control what is being said?”
“How do we show ROI to our partners?”
“How do we know where to begin?”

Where do these fears come from? How can we learn to overcome them?

In November, we’ll be hosting a special webinar for professional services firms to help uncover some of these fears, and learn what you can do as a firm to master them. Sign up here for: The Five Fears of Social Media.

Five Fears Webinar

Have you overcome your fears of social media? What worked for you and your firm?

Happy Halloween!

October 4th, 2011

B2B Content Marketing Guide by Eloqua

What is Content Marketing, and why should your professional services firm care? Content Marketing, according to this guide “…is the art of creating, curating and distributing valuable content, combined with the science of measuring its impact on awareness, lead generation and customer acquisition.”
This ebook from Eloqua, written by Joe Pulizzi, Joe Chernov, CC Chapman and Ann Handley, is a great primer on Content Marketing, and will get you thinking about Content Marketing in a whole new way.
Sound like something you should be exploring in your business? Read on:

June 23rd, 2010

Marketing You: The Bigger Picture

A successful marketing campaign is more than just a great portfolio and presentation. While those are certainly key pieces, each part of the process–from the first phone call to the follow-up thank you note–reflects you and your personal “brand.” It’s important that you take the time to develop a strong strategy in advance so potential employers have a consistent experience from start to finish.

Define your strategy.
Treat your personal marketing strategy like any other design problem. You are the client, and you have a problem that needs solved (i.e. you want a job). You have a goal or outcome to work towards, and you have a specific set of criteria and guidelines to consider. Take time to map out the process, points of contact, and any deliverables you’ll need along the way. Not only will you be prepared as a result, but you’ll have more control over the experience from beginning to end.
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April 13th, 2010

Marketing You: Designing Your Personal Portfolio

Spring has become synonymous with the end of a school year for our local design students, and soon, fresh design careers will be sprouting all around us. If you’re a student, you know that spring is a pivotal time for final projects, portfolios, and countless reviews–all in anticipation of landing your first design job. But regardless of whether you’re marketing yourself for the first time or you’d like a change in your career, we can all benefit from a fresh perspective on how to go about it. And, while there are a lot of pieces to the puzzle, your portfolio is a key part of the process and a great place to start.
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