Technology Trends Disrupting Consumer Behavior

The 2015 MBO Conference was filled with incredible insights on marketing and technology from the best that the industry has to offer. Kyle Lacy’s speech covered current technology trends and potential technology trends with the potential to disrupt consumer behavior. This post features notes and takeaways from Lacy’s speech. To learn more about the MBO […]

by Tim Hickle

Why the #HickoryPacers Move is Brilliant Branding

This week, the Indiana Pacers announced that they will be wearing Hickory Husker-inspired jerseys during select games this season. While some have dismissed the move as a corny PR stunt, I believe that this is one of the most savvy choices the Pacers’ marketing staff has made in years. As a lifelong Pacers fan, I ache for this team. […]

by Tim Hickle

Your Complete Brand Voice Checklist

Building a brand that your company can take pride in isn’t easy. You have to build a strong visual identity that will help you stand out in your industry while still making sure that your brand looks and feels reputable. Meanwhile, thanks to the proliferation of social media and content marketing, you need to build […]

by Tim Hickle

Culture Shift: Fostering a Culture of Subject Matter Experts

The 2015 MBO Conference was filled with incredible insights on marketing and technology from the best that the industry has to offer. Josh Miles’ speech covered company culture and developing your team into content creators for your marketing staff. This post features notes and takeaways from Josh’s speech. To learn more about the MBO Conference, download […]

by Tim Hickle

Optimizing Your Brand For SEO Success

Branding (or re-branding) a business has always been tough, but in the digital age it has become exponentially tougher. With Google, Facebook, and Twitter looking over your shoulder on every decision you make, the pressure to perform is immense. Effective brands can excel more than ever, while ineffective brands still struggle to gain momentum. So […]

by Tim Hickle

How Long Does a Rebrand Take?

We’ve all had to deal with tight timelines before, but this was one of our fastest rebrands ever. Idibri Consulting (formerly Acoustic Dimensions), is a company that focuses on theatre consulting and experience design—far more than the name “Acoustic Dimensions” implied. And in their words, their old name had cost them a primo project and […]

by Josh Miles

How To Name Your Business Without Sounding Like a Dork

Congratulations! You’re starting your own business! Whether you’re a hip new tech startup or a mom-and-pop shop, you’re still faced with the same conundrum… What are you going to name your business? Your business’ name is the first thing most customers will see, so what principles can you follow to make a great first impression? […]

by Tim Hickle

Is Your Logo Worse for Wear, or Good To Go?

You know that one sweater in your closet? It’s comfortable, familiar, and just seems to go with everything. You love that sweater. The only problem is it doesn’t quite fit like it used to. It’s a little short, snug in the wrong places, and starting to get a tiny hole on the back. Your sweater […]

by Josh Miles

How To Create a Sales Sheet That Actually Works

Ask 10 in-house marketers what their most vexing issue is and at least 9 of them will respond the same way – sales support. Effectively supporting a sales staff is tough, and no piece of collateral makes this more evident than the sales sheet. You have a fixed amount of space to get a prospect’s […]

by Theresa Behrens