Optimizing Your Brand For SEO Success

Branding (or re-branding) a business has always been tough, but in the digital age it has become exponentially tougher. With Google, Facebook, and Twitter looking over your shoulder on every decision you make, the pressure to perform is immense. Effective brands can excel more than ever, while ineffective brands still struggle to gain momentum. So […]

by Tim Hickle

How Long Does a Rebrand Take?

We’ve all had to deal with tight timelines before, but this was one of our fastest rebrands ever. Idibri Consulting (formerly Acoustic Dimensions), is a company that focuses on theatre consulting and experience design—far more than the name “Acoustic Dimensions” implied. And in their words, their old name had cost them a primo project and […]

by Josh Miles

How To Name Your Business Without Sounding Like a Dork

Congratulations! You’re starting your own business! Whether you’re a hip new tech startup or a mom-and-pop shop, you’re still faced with the same conundrum… What are you going to name your business? Your business’ name is the first thing most customers will see, so what principles can you follow to make a great first impression? […]

by Tim Hickle

Is Your Logo Worse for Wear, or Good To Go?

You know that one sweater in your closet? It’s comfortable, familiar, and just seems to go with everything. You love that sweater. The only problem is it doesn’t quite fit like it used to. It’s a little short, snug in the wrong places, and starting to get a tiny hole on the back. Your sweater […]

by Josh Miles

How To Create a Sales Sheet That Actually Works

Ask 10 in-house marketers what their most vexing issue is and at least 9 of them will respond the same way – sales support. Effectively supporting a sales staff is tough, and no piece of collateral makes this more evident than the sales sheet. You have a fixed amount of space to get a prospect’s […]

by Theresa Behrens

Webinar: Famous in Your Field

The New Rules to Standing Out and Owning Your Career In case you missed our recent webinar: Listen in on Josh’s conversation with Lori Nash Byron, founder of Famous in Your Field, and you’ll discover: How to channel your inner moxie, so that you ask for what you want and actually get it The little […]

by Josh Miles

Are professional services firms afraid of social media?

After speaking with professional services firms across the country, I can tell you… the fears of social media are very real. I had the opportunity to co-host a professional services tweet chat with Taryn Erickson at SoMeffect, to discuss “Fears of Social Media.” (You can find our original questions, see: Do you FEAR Social Media?) […]

by Josh Miles

B2B Content Marketing Guide by Eloqua

What is Content Marketing, and why should your professional services firm care? Content Marketing, according to this guide “…is the art of creating, curating and distributing valuable content, combined with the science of measuring its impact on awareness, lead generation and customer acquisition.” This ebook from Eloqua, written by Joe Pulizzi, Joe Chernov, CC Chapman […]

by Josh Miles

Marketing You: The Bigger Picture

A successful marketing campaign is more than just a great portfolio and presentation. While those are certainly key pieces, each part of the process–from the first phone call to the follow-up thank you note–reflects you and your personal “brand.” It’s important that you take the time to develop a strong strategy in advance so potential […]

by Amanda Blackburn