Have you heard? Miles Design is on the move. In just a few (very short) weeks, we’ll be packing up our things and heading to a new, fresh space. We’re excited for this transition, although the thought of packing up our office is daunting. We realize that this is the perfect opportunity (and the perfect [...]
A successful marketing campaign is more than just a great portfolio and presentation. While those are certainly key pieces, each part of the process–from the first phone call to the follow-up thank you note–reflects you and your personal “brand.” It’s important that you take the time to develop a strong strategy in advance so potential [...]
It’s graduation time, and design students all over the country are putting their college days behind them. After countless hours logged in the studio, late nights, and a heck-of-a-lot of time spent preparing portfolios, the time has come to hit the pavement in search of that first design job. Or, perhaps you’re a seasoned pro [...]
Spring has become synonymous with the end of a school year for our local design students, and soon, fresh design careers will be sprouting all around us. If you’re a student, you know that spring is a pivotal time for final projects, portfolios, and countless reviews–all in anticipation of landing your first design job. But [...]
Something happened a few weeks ago that really got me thinking about the importance of networking, and more importantly, developing a solid strategy for it. I was at an event, and I was introduced to a group of college students from a local design school. I talked with them for a while, and before I [...]
My wife and I are taking a class called “Financial Peace University” which is Dave Ramsey’s 12-week course that teaches families to shed debt and save money. Last week was the “budget” lesson. Although Dave’s suggestions are geared specifically for home life, I saw immediate applications for designing a more efficient marketing budget.“On paper. On [...]
Take a moment to think about your “competition”. You probably immediately thought of one or two competitors. Your clients-to-be often ask you about them. They pitch all of the same accounts that you’re pitching. Even the not-for-profit world has competition. You’re kidding yourself if you don’t see those other charities as competing for the same [...]
Welcome to 2009. With my impressive powers of deduction, I have surmised that next year will be 2010… Yikes. So my question is, when 2010 rolls around, where do you want your business to be? Of course if you’re paying any attention to the media, you may have noticed things in the marketplace these days [...]