Channeling Your Logo Design Inspiration

Creative blocks. They happen to everyone. So how can you overcome the barriers to inspiration when designing a new logo for a brand? Some will advise doing more research or finding more creative inputs. Others focus on learning from what’s working for other people. Our top designers have all tried these methods in the past, […]

by Tim Hickle

How To Create a Business Logo That Works

Whenever someone comes to me looking for help with creating their business’ logo, I am reminded of one of my favorite quotes on design: “It is only by association with a product, a service, a business, or a corporation that a logo takes on any real meaning. It derives its meaning and usefulness from the […]

by Brice Holland

Is My Logo Too Similar To My Competitors?

It is becoming increasingly more difficult to come up with an original logo, but what’s the difference between inspiration and plagiarism? Trademark and Copyright laws can be confusing and complicated in the creative space, leading to a lot of grey area on the issue, so what are the rules of thumb your organization should follow […]

by Tim Hickle

3 Design Tips To Help You Love Your Next Logo

So, you’re designing a new logo. Maybe it’s for your own business or a business that tasked you with polishing up their old, crusty logo. Either way, you need to make sure that your next logo is one that you, your customers, and your marketing team will love for a long time. So is designing […]

by Tim Hickle

Is My Logo Already Taken?

So you’ve finally put the finishing touches on a logo that perfectly encapsulates your brand’s essence. Congratulations! But what happens if someone has already registered that logo? Should you hire an attorney, or just start building a new logo from scratch? How would you even know if the logo was taken already?? No need to […]

by Tim Hickle

Is Your Logo Worse for Wear, or Good To Go?

You know that one sweater in your closet? It’s comfortable, familiar, and just seems to go with everything. You love that sweater. The only problem is it doesn’t quite fit like it used to. It’s a little short, snug in the wrong places, and starting to get a tiny hole on the back. Your sweater […]

by Josh Miles