Cloverfield gets Viral

Not since The Blair Witch Project has a film so extensively launched a viral marketing campaign like this… (Back then, a website alone was enough!) I’m bound to get some of this backwards, since I haven’t seen the film, but here goes… Cloverfield is a story about some kind of monster/alien/sea creature that attacks New […]

by Josh Miles

Robots need mission statements too.

BuyNLarge.com – this is actually a viral mini site for the upcoming Pixar film, “Wall-E”, but it’s the copy writing that got us tickled. In particular, you need to check out the Our Company sections. The mission statement and core values pages are hilarious. Please don’t come to us and ask for mission statements like […]

by Josh Miles

Bond, Brand Bond.

Culture has a lot to teach us about brands and can give us a glimpse into what consumers are looking for. As I wait for my fresh copy of Casino Royale to arrive in the mail, I rhetorically wonder… why would Hollywood reinvent a cultural icon like James Bond? The answer to me is simple: […]

by Josh Miles