Posts Tagged ‘design’

December 10th, 2010

The 2010 holiday cards are here!

Happy holidays. Share the love.

The 2010 holiday cards are here! 7 cards. 7 designs. 7 chances to spread holiday cheer with friends, family, or clients. We’ve been busy elves here at Miles Design, and we’re each excited to share our finished designs and inspiration with you all. Enjoy!

Card 1 of 7 // Imagined by Brian Gray

My card was inspired by childhood memories of all the great patterns on wrapping paper. When you’re a kid, nothing is better than ripping into a perfectly wrapped present. I wanted to create a nice, wintery pattern and style it to an old-fashioned feel. The lyric I chose not only reminded me of the fun, commercial side of Christmas–but also the true reason for Christmas: the birth of Christ.
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December 10th, 2010

Designing Holiday Cheer

Christmas is just around the corner, and it’s been a busy holiday season here at Miles Design. The 2010 holiday cards are in the mail, and we’re excited to finally share them with you. We’ve been hard at work (while having fun), and here’s a peek into the process and progress over the last month or so.


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November 20th, 2010

2010 Miles Design Holiday Greeting Cards

Are you on our mailing list? Please add your information below and we will send you our seven-card set of the 2010 Miles Design Holiday Cards. Look for them to arrive in your mailbox in early December.

If the form isn’t visible below, click here to submit your info.

November 9th, 2010

Project Burndown: Work. Flow.

Project Burndown is a SaaS based web application designed and developed by Expected Behavior to help manage your company’s projects, profitability, and work flow. Its unique in the project management world because it integrates with many of the other SaaS programs you’re likely already using for time tracking, billing, and task management–providing one, comprehensive tool for managing your work flow and profitability. You can manage your projects from quote to deliverable, but the real rock star is the real-time work-load graph that helps you forecast days, weeks, or months in advance. It’s awesome!
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September 18th, 2010

Infographic: Where do clients come from?

A lesson in relationships, referrals, and building a network.

I was invited to contribute a poster design to the 2010 AIGA Indy member party that told my “AIGA story.”

In 2004, I was noticing a trend: most of our new clients came from our existing clients. I was joking that I should start tracking where all of our client connections had come from. By the end of the year, I started an Illustrator file showing the web/map of all of our client contacts to date. Every year, or sometimes every few months, I would pop the file open and update with our new clients. After a few years, it became a very dense map, and looked slightly neurotic. But for me, this was a very visual reminder of the importance of relationships, connections, and referrals.

So when I was invited to create a poster, this lesson seemed like an obvious concept to depict. In today’s world of online social networks, my poster depicts how my real life social network came to be.

As a look ahead, here’s what the final looked like at the show, as a 24×18″ poster print:

If you’re interested in seeing the process, continue reading below.

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June 23rd, 2010

Marketing You: The Bigger Picture

A successful marketing campaign is more than just a great portfolio and presentation. While those are certainly key pieces, each part of the process–from the first phone call to the follow-up thank you note–reflects you and your personal “brand.” It’s important that you take the time to develop a strong strategy in advance so potential employers have a consistent experience from start to finish.

Define your strategy.
Treat your personal marketing strategy like any other design problem. You are the client, and you have a problem that needs solved (i.e. you want a job). You have a goal or outcome to work towards, and you have a specific set of criteria and guidelines to consider. Take time to map out the process, points of contact, and any deliverables you’ll need along the way. Not only will you be prepared as a result, but you’ll have more control over the experience from beginning to end.
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May 11th, 2010

Marketing You: Putting Your Best Self Forward

It’s graduation time, and design students all over the country are putting their college days behind them. After countless hours logged in the studio, late nights, and a heck-of-a-lot of time spent preparing portfolios, the time has come to hit the pavement in search of that first design job. Or, perhaps you’re a seasoned pro in search of change. Whatever your circumstances, having a strong portfolio is just one piece of the puzzle. Before you step into your first meeting, take some time to prepare.

Rehearse, rework, and rehearse some more.
So, your portfolio is shiny and complete, and you’ve scheduled your first meeting! You’re all set, right? Perhaps, but more than likely, you need to do some prep on the presentation. When presenting your portfolio, be prepared to take the reins in the conversation. Assume that you’ll be in charge of talking through your work, and be prepared for a reviewer that might have little to say until you’re finished. It’s better to be over-prepared, and practice is key. Invest time in rehearsing your presentation, and you will begin to recognize areas that flow smoothly as well as others that could use some work. You might also come across a few projects that aren’t as strong as others. Practicing ahead of time allows you the opportunity to act on problems and weaknesses in advance.

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May 4th, 2010

Professional Services Website Emergencies

The Top 10 Mistakes Professional Services Firms Make Online
and How to Avoid Them.

I was honored to lead a breakout session at SMPS Heartland last week on website design best practices. Building upon our previous entry entitled Website Emergency, we pulled out the top ten website design issues we see in the AEC (architecture, engineering, and construction) industry.

We discussed web design best practices, reviewed writing for the web, explored the basics of SEO (search engine optimization), and much more. Our attendees all received a free website emergency checklist. If you’d like your very own, let us know.

We broke the emergencies down into three categories: content, design and SEO:

// Content Emergencies //

architects website mission statement

When was the last time you visited a site to read their mission statement?

1. It’s all about us.
Does your site inspire visitors with compelling messages and fantastic photography? Does it offer them what they’re looking for, or does it focus on your firm’s history and go on about your mission statement? Yawn.

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May 2nd, 2010

Designing an Engaging Tradeshow Experience

What does your tradeshow booth say about your brand?

Our branding firm had the honor of sponsoring the opening reception of a regional conference this past week for an association of professional architecture, engineering and construction marketers called SMPS Heartland. While we enjoyed the fact that as sponsors, we were allowed to have “a booth,” we didn’t want to be one of those displays that people would just walk past. Our number one goal was to engage with conference attendees and SMPS members.

Miles Design branding firm drink coaster

This coaster is looking for conversation.

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April 13th, 2010

Marketing You: Designing Your Personal Portfolio

Spring has become synonymous with the end of a school year for our local design students, and soon, fresh design careers will be sprouting all around us. If you’re a student, you know that spring is a pivotal time for final projects, portfolios, and countless reviews–all in anticipation of landing your first design job. But regardless of whether you’re marketing yourself for the first time or you’d like a change in your career, we can all benefit from a fresh perspective on how to go about it. And, while there are a lot of pieces to the puzzle, your portfolio is a key part of the process and a great place to start.
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