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Posts Tagged ‘design’

June 23rd, 2010

Marketing You: The Bigger Picture

A successful marketing campaign is more than just a great portfolio and presentation. While those are certainly key pieces, each part of the process–from the first phone call to the follow-up thank you note–reflects you and your personal “brand.” It’s important that you take the time to develop a strong strategy in advance so potential employers have a consistent experience from start to finish.

Define your strategy.
Treat your personal marketing strategy like any other design problem. You are the client, and you have a problem that needs solved (i.e. you want a job). You have a goal or outcome to work towards, and you have a specific set of criteria and guidelines to consider. Take time to map out the process, points of contact, and any deliverables you’ll need along the way. Not only will you be prepared as a result, but you’ll have more control over the experience from beginning to end.
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May 11th, 2010

Marketing You: Putting Your Best Self Forward

It’s graduation time, and design students all over the country are putting their college days behind them. After countless hours logged in the studio, late nights, and a heck-of-a-lot of time spent preparing portfolios, the time has come to hit the pavement in search of that first design job. Or, perhaps you’re a seasoned pro in search of change. Whatever your circumstances, having a strong portfolio is just one piece of the puzzle. Before you step into your first meeting, take some time to prepare.

Rehearse, rework, and rehearse some more.
So, your portfolio is shiny and complete, and you’ve scheduled your first meeting! You’re all set, right? Perhaps, but more than likely, you need to do some prep on the presentation. When presenting your portfolio, be prepared to take the reins in the conversation. Assume that you’ll be in charge of talking through your work, and be prepared for a reviewer that might have little to say until you’re finished. It’s better to be over-prepared, and practice is key. Invest time in rehearsing your presentation, and you will begin to recognize areas that flow smoothly as well as others that could use some work. You might also come across a few projects that aren’t as strong as others. Practicing ahead of time allows you the opportunity to act on problems and weaknesses in advance.

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May 4th, 2010

Professional Services Website Emergencies

The Top 10 Mistakes Professional Services Firms Make Online
and How to Avoid Them.

I was honored to lead a breakout session at SMPS Heartland last week on website design best practices. Building upon our previous entry entitled Website Emergency, we pulled out the top ten website design issues we see in the AEC (architecture, engineering, and construction) industry.

We discussed web design best practices, reviewed writing for the web, explored the basics of SEO (search engine optimization), and much more. Our attendees all received a free website emergency checklist. If you’d like your very own, let us know.

We broke the emergencies down into three categories: content, design and SEO:

// Content Emergencies //

architects website mission statement

When was the last time you visited a site to read their mission statement?

1. It’s all about us.
Does your site inspire visitors with compelling messages and fantastic photography? Does it offer them what they’re looking for, or does it focus on your firm’s history and go on about your mission statement? Yawn.

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May 2nd, 2010

Designing an Engaging Tradeshow Experience

What does your tradeshow booth say about your brand?

Our branding firm had the honor of sponsoring the opening reception of a regional conference this past week for an association of professional architecture, engineering and construction marketers called SMPS Heartland. While we enjoyed the fact that as sponsors, we were allowed to have “a booth,” we didn’t want to be one of those displays that people would just walk past. Our number one goal was to engage with conference attendees and SMPS members.

Miles Design branding firm drink coaster

This coaster is looking for conversation.

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