How to Build a Super Bowl Brand.

With Super Bowl XLVI being hosted here in Indianapolis, we’ve had some unique insight into the time and energy it takes to plan and execute the Super Bowl experience. Similar to building a Bold and effective brand strategy, Super Bowl prep is no simple task. Here are a few similarities that the two share: 1. […]

by Joshua Cook

weheartlogos (and books)

As a design and branding firm, we’re excited anytime our brand identity designs get published. But we were more excited than usual to learn that 18 of our logo designs were going to be published in the first annual iheartlogos book, iheartlogos season one. This competition is cool because it’s very different than the typical […]

by Josh Miles

Branding 101 Video Series

Branding 101 video lessons – coming soon. We officially began production today for our new web video series, “Branding 101.” Keep an eye out for our introductory video in the coming weeks. We’ll be addressing the keys to building a “Bold Brand,” including: positioning, competition, brand essence, and more. Stay tuned for more.

by Josh Miles

PRIME: Celebrating Design Excellence in Indianapolis

Good things are happening for the Indianapolis design community and Miles Design! PRIME–the first annual AIGA Indy Design Awards Show–is opening to the public this Friday, and we’re excited to share that four of our entries were chosen to be included in the show. For those of you not familiar with PRIME, or AIGA Indy […]

by Amanda Blackburn

Does Your Brand Have Any Competition?

Take a moment to think about your “competition”. You probably immediately thought of one or two competitors. Your clients-to-be often ask you about them. They pitch all of the same accounts that you’re pitching. Even the not-for-profit world has competition. You’re kidding yourself if you don’t see those other charities as competing for the same […]

by Josh Miles