With Super Bowl XLVI being hosted here in Indianapolis, we’ve had some unique insight into the time and energy it takes to plan and execute the Super Bowl experience. Similar to building a Bold and effective brand strategy, Super Bowl prep is no simple task. Here are a few similarities that the two share:

1. Planning Starts Early.
Indianapolis won the bid to host the 2012 Super Bowl in May 2008. That means it has taken roughly 45+ months of preparation. Although the game is being held in Lucas Oil Stadium, there is much more that comes into play such as hotel accommodations, way finding, parking, etc. which required the city to evaluate the impact of hosting beyond just the stadium.

Whether you’re in the early phases of hiring a branding firm, building a brand intentionally or you’re maintaining a strong, existing brand, it’s important to make time to evaluate the big picture. How is our web presence impacting our brand? Is our internal culture consistent with the brand we’re trying to establish? Every decision you make has an impact on the brand to some capacity.

2. Defining Roles is Essential
The Indianapolis Super Bowl Host committee consists of 32 staff members and 3 legacy project members. Each member has specific responsibilities that are required if the event is going to be successful. If one or two committee members slack off, it’s going to make it harder to achieve the level of success the city is aiming for.

Metaphorically speaking, your brand has a committee too. You have a number of players that, when working collectively, can maximize the perception and success of your brand. Instead of people, your committee is made of your logo, your voice, web presence, print collateral and internal culture. Defining brand elements will keep you in control of your brand rather than your brand (or lack there of) preventing you from greater success.

3. Connecting on an Emotional Level
Game day is quickly approaching and downtown Indianapolis has been transformed into Super Bowl Village. From a local perspective, excitement in Indianapolis has reached a whole new level. Now we know which two teams will be competing for the championship, and excitement is gaining momentum on a national level too.The local and national buzz regarding the Super Bowl only adds to the anticipation but also contributes the Super Bowl brand.

What are people saying about your brand? Most of what’s being said is emotionally driven—it’s positive or negative. Emotions play a role in “business decisions,” and if your prospect can’t find an emotional connection with some aspect of the brand, it’s going to be an incredibly difficult sell.

4. Commitment and Follow Through Are a Must
Not only does the Indianapolis Super Bowl Committee have specific roles but they also have commitments. Without the commitment of following through they are left with only great ideas. Unfortunately, great ideas aren’t enough to successfully host the Superbowl.

Some of the strongest and most well-known brands that exist today are successful because their companies are committed to the integrity of the brand. They understand the importance of identity and have taken time to plan, define roles, and connect emotionally with their audience. Most have extensive brand guidelines that map out exactly how to handle the visual aspects to the brand. Every decision that impacts their brand is made intentionally.

5. Always Seek Out Ways to Improve
Over the past 45+ months, I’m sure tweaks were made to the Super Bowl Planning process to enhance the experience. We are just days away from the big game, and already Indianapolis is receiving great reviews nationwide. When you plan early, you’re giving yourself time to adjust along the way. This is also true for your brand. It’s imperative in a competitive market to be continually improving your message and awareness.

We’re only 30 days into the new year, and you still have plenty of time to plan and develop your bold brand. Choosing to build your brand with these five similarities in mind will result in a brand strong enough to withstand our rapidly changing world. It’s not a quick and easy task, but it’s never too early to start the conversation.

Have you been downtown to see the Super Bowl Village? Which element had the greatest impact on your experience?

Welcome to 2012. Thank goodness. 2011 was a horrible number to kern.

It’s easy to get caught up in the holiday hullabaloo and forget to reflect on what you accomplished. We’ve had the opportunity to work with some great clients in 2011 and 2012 is looking even better. Today we sat down and reviewed the logos we created for 10 companies in 2011. They include a wide range, from a civil engineering firm to a children’s app store resource for busy parents. Each is unique yet fits well into their respective marketplace.

So, take a gander through these works and then take a moment to reflect on what you accomplished last year.

client: 250OK // email deliverability

client: BEA Consulting // higher education resource

client: HWC Engineering // civil engineering firm

client: KinderTown // an app store resource for parents

client: Lappin 180 // consulting firm for sales teams

client: Pam’s Party to Beat ALZ // event to benefit Alzheimer’s

client: PureZen Dentistry

client: RFP Attorney // online resource for attorneys and clients

client: SMPS Heartland // regional professional services marketing event

client: Starla West International // image consultant

If you didn’t hear, I was one of the lucky four people to win the Brand New Conference ticket give-away (video). Of course dropping everything and flying to San Francisco for the day isn’t always the most practical thing to do, but it’s tough to pass up the opportunity.

I’m just crazy (and busy) enough, that I decided to fly out and back the same day.

I’ll be chronicling my 27-hour adventure on this “live blog” – assuming my various devices will have enough charge to make it happen. Wish me luck.

6:58AM – in-flight wifi, thanks to US Airways and Gogo. I’ve been up since 3:15 already, but this morning couldn’t have gone any more smoothly. Roomy exit row seating + wifi = awesome.

7:05 – almost forgot. This “free” ticket was “sponsored by the first ever Masters in Branding program at the School of Visual Arts in New York City and one of the conference’s Presenting Sponsors.” Thank you so much to SVA and Brand New!

7:15 – Attendees. It shouldn’t be a huge surprise that most of the attendees of this conference in San Francisco are from California, but I was somewhat surprised just how few people are from anywhere besides CA or NY. Of course, Jacksonville is well represented (as always). Looking forward to seeing Russel, Varick, and Katy!

7:26 – Speakers. I’m not sure anyone will top the over-the-top presentation last year by Erik Spiekermann, but I’m definitely looking forward to hearing branding experts: Christopher SImmons, Marina Willer, and let’s not forget, Matteo Bologna’s facial hair.

7:32 – Let’s pause for Station Identification. Just realized a flaw in my time code posts… I *was* on Eastern time (probably flying over Central right now). So in case you’re keeping score at home, the time I show will be whatever “local” time I post from. Capiche?

7:40 – Hooray for turbulence. And the captain has turned on the “fasten seat belts sign”, so please have a seat. Fortunately, turbulence wouldn’t appear to be impacting the wifi.

9:05 – Planning to meet BART. I just figured out how to take the “BART” once I land at SFO. Seems simple enough. Wish me luck. As a side point, seems kinda silly that their logo isn’t, uh… BART. Go figure.

9:15 – Prepare for landing. Making a pit-stop in Phoenix for a battery charge, and hopefully an Egg McMuffin.

10:53 – Rut Roh. Stuck in PHX with a two-hour delay. Going to miss at least the first few presenters. Dang.

11:50 – What? They’re starting to board! Here’s hoping they leave earlier than promised…

Saturday 6:40 AM (O’Hare Airport, Chicago) – A little catch-up. Okay, my bogging platform didn’t like me using the iPad to update it. It was stripping out all of the styling, so without power for the laptop, I gave up on live-blogging.

Ultimately, I arrived near the end of the third speaker in the morning. So, I completely missed Vince Frost, Christopher Simmons, and only got to see Marina Willer’s garden hose videos. Not exactly sure what that was about…

However, I did take notes on my phone for the following speakers. So here’s what I’ve got. Contact me if you need more info on these, because the iPhone notetaking became a bit of a short-hand.

12:30 – finally here. (Back to Friday Notes)
Notes from Paddy Harrington

- Brands are for cows, stories are for people.

- Branding= burn

- Brand helps people notice the product, but the product still had to be great

- At one point marketers realized, if the brand was beautiful, it would sell more product.

- Brand and story became even more important than the product.

- Kraft sold to Phillip Morris for 6x the value of the assets on paper, because of brand value

- Designers by nature, think holistically, and in systems

- Stories are part of what make us human beings.

- Stories stick because they hold true value.

- Companies “survive” over time by being a deep part of the world around them

Project samples:

- Fogo island inn.

- Brand Design changed drastically after visiting, and experiencing it.

- Big reveal= potential of big failure. We like little steps, so at most you get knocked down one step

- BOOM: Configuration gave residents a chance to inform what to build

- Dorado Puerto Rico

- World’s first eco-resort

- NY group revitalized it

- Dorado clock image as a brand compass. Hands read: Sleep, eat, golf, sex, sleep, eat, etc.

- Marian bantjes did the secondary pattern (very nice!)

- Don’t forget about texture. You can’t just rub your scene and say, “oh, that feels awesome.”

- Any project can be an awesome opportunity.

- OWN  – interesting to hear his mixed feelings on the work. Proud, but Paddy seemed somehow disappointed. Didn’t necessarily elaborate why / how.

- OCADU – Start was very “serviceable”

- Involved the students in a meaningful way

- This identity was “Freedom within a framework.” < love that.

- Beautiful, flexible identity! (note: this was my favorite project that he showed)

(outta juice – I’ll drop more notes in Saturday from Indy)

3:00 pm – Sunday post zzz… Apparently, flying across 3 timezones twice in one day really takes it out of you. Go figure. Here’s the rest of my notes.

Lunch: I hung out with the Jacksonville crew, and hit up a crepe place called Honey Honey. I had the Miami Heat, which had sala, chicken and avocado, maintaining my commitment to eating avocado every time I visit CA. Tasty.

2:37 – post- lunch

Notes from Jonathan Notaro – Brand New School.

- Brand New School is a motion graphics studio launched by Jonathan 10 years ago

- “We design for anything with a screen”

- Clients: Brands, agencies, Architects, marketing & interactive firms

- Sample work: Jack Daniels Old #7 TV spots

- Focused on Jack Daniels’ history, amazing stories

- Label told the story.

- Filigrees created a black and white cinematic tone

- Outdoor, print, stadium graphics

- Sample Work: Cartoon network

- Checkerboard logo informed the grid for animations

- Positioned as “Tv for kids, not kids’ tv”

- B/w icon set

- Defined program set – collect download, define you.

- Showed a great cartoon network trailer

- Interesting note: Some clients are “Victims of a small rebrand. Repaint the car, not just redesign it.

- Sample work: Fuel TV: “The network eats itself, then throws it back up.

- Side note: Although all of this motion work was incredibly impressive, as a branding firm, I think I related the least to Jonathan. Their process seemed to require some speculative “pitching” and more of an “art” than a collaborative design process between them and the client.

Next Presenters:

Claudia Boggio & Alfredo Burga from Infinito

- Interesting statement: Peru was a great design colony until 16th century

- Great sources of inspiration: Nazca lines, Machu Picchu, 80% of the worlds microclimates, Andes, Amazon, Surfing, 3000 potatoes

- There are “many perus” that make us Peru what it is

- First organic coffee maker

I loved how Claudia talked about “rescuing” elements of the Peruvian chocolate company, and reintroducing them to the brand.

- They showed very charming work for Punto Organico.

- Gorgeous brand and environmental graphics for “Coffee Box” – coffee stain inspired illustrations

- We think in food, so Tai Loy looked like a Chinese restaurant than office supplies.

- Impressed by the flexibility, and breadth of execution from traditional to modern design showed by Infinito. Definitely one of my favorite presenters.

Next Speakers:

Ben Barry & Everett Katigbak – Facebook

- Side note: kudos to Armin and Bryony for bringing in a very mainstream, ubiquitous brand like Facebook. Their presentation was a refreshing contrast to all of the “design firms”. While few of us will ever work in a place quite like Facebook, much of what they talked about inspired me in thinking about everything from teamwork to office space and timelines.

- Another side note: My notes get pretty light here. Sorry.

- Move fast & break things

- On the Facebook brand: A universal wrapper, but rebellious and disruptive.

- UX, minus content, was cold and not very human

- showed a cool “Token” – donation on behalf of their top advertising clients

- Gorgeous poster, emboss, foil

- Defined a “Hackathon” as a team-building, positive experience.

- Sweet poster… Love the HACK art

- Building everything

- Have their own design wiki tools for sharing brand assets and standards

- F8 Developers Conference appears to be their most serious duty at FB. Hosted for developers of anything that sits on FB, like: Farmville, CNN.

- This year they’ll expect 1750 attendees

- Social graph poster id (kinda reminds me of my poster design)

- Mark Z: – “This (F8) isn’t about us, it’s about the community.”

- “processing” allowed them to make the social graphs more quickly and programmatically.

- Name badge as conference book – great idea!

- RFID token posted to FB when you checked in to a session at F8

- Internal print studio

- Analog poke notecard – love it.

- Lockdown: a 60 day hack

- A push towards emotional storytelling in videos, even though many were not used.

- The term “Hacker” is a good thing internally. Just a disruptive positive thing.

- What’s your daily duties? Kinda like college. Reg semester, brakes, final exam.

- Lots of storytelling and “figuring it out”

Final Speaker: Matteo Bologna

- Matteo has fantastic facial hair in person too.

- He jokes about being “Nervous up here… like a virgin.”

- “I’m the guy who she just introduce you”

- Branding: repeating themes from Paddy. And a repeat shade of blue.

- I’m the guy running and yelling at cows

- I’m a procrastinator

- I spent the last 2 weeks designing a typeface. Because I’m an idiot.

- Been addicted to type since the first version of Fontographer

- Jokes that although he’d rather just speak on type, he’s “Getting closer” to speaking about branding.

- Type speaks without saying anything. Even without real words. Adds nuances to the message. Shows two examples of “non word” typography.

- Shows an example of another type design done by someone he knows. It “Destroyed the content, but is super cool.”

- I like to use “Visual brief” becaues if Joe Duffy says it, it must be cool.

- Matteo talked extensively through his design process for Brooklyn Fare. An identity system for a local food market, driven extensively by the custom typeface and “voice” of the brand.

- I enjoyed how similar his process sounded to ours! Positioning, Voice, Visual Brief, Identity, Execution.

- Probably doesn’t translate from my notes, but Matteo was hilarious – nearly as funny as Erik Spiekermann.

Closing thoughts:

- Next year BNConf will be back in NY, and will be in NY every other year, with another interesting location as the even years.

- Hoping to find an international location in the future.

My Feedback:

San Francisco was awesome. The theater worked out very well. Next time, I’ll need a few extra days in SF. It turns out, 27 hours isn’t enough time, but definitely was an adventure!

The identity for the conference was a somewhat odd choice for me. The hand painted type aesthetic worked really well to the brochure, and even worked okay on the website.

What confused me was applying it to the souvenir bright red t-shirt and bag, making the cost of the shirt and bag the primary visual. To me it really undercuts the likelihood of anyone who wasn’t at the conference to ever know what the heck the shirt was for. And coincidentally, reduces my chances of ever using or wearing them. Maybe that’s really picky, but that’s my two cents. So if the worst part of the conference was having a less than perfect $4.15 shirt and a $2.45 bag, I’d say Armin and Bryony still get a A+ for this conference.

Traveling home, I just missed my “BART” and had to wait 15 minutes for the next one. I thought for sure I was going to miss my 10:51 flight from SFO to ORD. I managed to skip the entire security line, and reach my gate with time to spare!

My flight to Chicago was on a 777, with another awesome exit row aisle seat. Unfortunately, they guy next to me tapped his iPod against his tray table at 120 BPM the whole way home. My nerves are still a little on edge.

By contrast, I flew a tiny plane home from Chicago to Indy, and the lady next to me literally slept on me most of the way… And not a word when she woke up. People are strange.

From Indy the trip was fairly uneventful. Final trip clocked in from 6AM on the first flight, to 8:30AM on the arrival back in Indy. Total round trip, 26.5 hrs, and including the car, about 29 hours of total travel.

Of course, it’s good to be back home.

Our recent branding work for Doppelpager, a software as a service (SaaS) solution for marketers, was recognized by the distinguished judges of The Brand New Awards. The Doppelpager logo design was entered in the “professional logo design” category. Among the entries of this category, only 13% of the entries were recognized as winning entries.

The fine folks at Under Consideration created a beautiful book of the winners, as well as an interactive iPad app. Both of which are available for sale on The Brand New Awards website.

Below are a few photos of Doppelpager, as featured in the book and iPad app. Click on any of the images below for a larger view.

To be recognized as one of the twenty-one winning U.S. logo entries was a huge honor… especially to see giant brands like Comedy Central and Pfizer among the winners.

Recently, I had the opportunity to speak at The Wave: SMPS (Society of Marketing Professional Services) Pacific Regional Conference, held in Sacramento, California. Shortly after arriving at the hotel, I overhead a couple talking about “the mermaid bar.” About an hour later, I had walked down to a local restaurant to grab lunch and again heard someone talking about the mermaid. Once was interesting, but twice was an obvious trend.

I could only imagine how gimmicky a mermaid in a bar would probably look… but I was wrong.

Later that evening, a large group of us went to check out “the mermaid bar” which I later learned was called The Dive Bar. And true to form, they had a 7,500-gallon, saltwater aquarium above their bar, complete with saltwater fish, and a live “mermaid” dressed in a Hollywood-caliber costume, who gracefully swam back and forth every night.

Although the “mermaid” was quite mesmerizing, smiling with her eyes open underwater, what really got me thinking was how powerful their word of mouth marketing had become. Within one hour of being in Sacramento, I had overheard people talking about this place twice. Feeding off of the local word-of-mouth buzz, our entire group of conference goers couldn’t wait to check this place out.

There were other things that could have been used to describe this establishment – the fish, the size of the aquarium, the dueling pianos, the modern decor, the location… but it was the mermaid that people talked about, because it was the mermaid that was truly unique. And not just some caricature of a mermaid, but a very high-quality, detailed delivery of a mermaid.

Has something been designed into your brand that is truly unique, and will get people talking? What is it? What should it be?

Thanks to @AEC_Marketing for sharing the great pic!

Brand Factor, our latest branding presentation at the Reach Leadership Series, has been featured on the SlideShare.net design page. It may only be there for a few days, but you can also catch the full presentation below. Enjoy!

“We want people to know us as the best photography studio in town. We also want to build on the equity of being in business since 1964.”

…So said the fine folks at StudioThirteen.

Our job was to make it happen.

StudioThirteen is a big-time operation. Their shop features one on the biggest seamless backdrops in Midwest. That’s a must in Indianapolis, where top fuel dragsters and stock cars are regularly used in photo shoots for the racing industry. StudioThirteen also boasts a commercial grade kitchen, a daylight room with massive windows, and the capacity to handle multiple top-tier shoots at once.

The problem was very few people knew just how much the studio offered. That’s where we came in. Lesle E. Lane and the gang at StudioThirteen asked us to revamp their brand in a manner befitting their capabilities.

The client challenged us to meet a demanding set of objectives. To describe their ideal brand, they used phrases like: tactile, high fashion, cutting-edge, and rich-in-heritage.

Logo:

Naturally, the new mark features a numeric thirteen. But look closer. Notice how it also looks like a bit of film? (We hear ya. They don’t use film any longer—but it’s a tip of the hat to the studio’s longevity in the business.)

Stationery: (click image for a closer view)

We kept the design simple and clean and added the repeating stripes for texture.
With budget in mind, we created a package that utilized 2 spot colors on a recycled, off-white sheet.

The beauty of the logomark is that it’s the same mark flipped, mirrored or rotated 180-degrees. This allowed us to use a registered emboss on the business cards, letterhead and note cards. A flood of brown on the back allows the debossed mark to get noticed without overpowering.

Embossing die:

The business cards have a smaller height than a traditional card, which let them stand out without adding the cost of die-cutting or special materials. The fronts contain the logo and stripe pattern. This allows the logo to become the hero and helps it to stick in the minds of the recipient. The contact information is on the back in two columns that lead to the debossed mark. The size of the cards also makes it nearly impossible to not touch the embossed mark when you receive the card.

The letterhead is kept clean on the front with only the logo, web address, and stripe pattern on the front. The remaining contact information is contained on the back in a double-column block that leads your eye to the debossed logomark.

To save costs we did not convert the envelopes, but went with a square flap matching stock. The stripe pattern was added to the front to give it some texture. This pattern also gives it an antique, official mailing quality.

The website is being overhauled now, but you can get a glimpse of their work at studio13online.com.

Overall the client was very pleased.

“Seriously the mark itself is awesome. I think it’s just really clean and sharp and timeless.”

Check out the video of the business cards being embossed:

Just before the New Year, I was thinking about all of the “little tweaks” I wanted to make to milesdesign.com. At that time, our current website design was only about eight months old. Although I didn’t intend to generally alter the look or feel of our site, I couldn’t help but see opportunities for improvement. A few hours later, those “little tweaks” turned into a full-scale redesign.

I moved into “rapid prototyping” mode, quickly exploring grid and layout options within the existing brand identity system, landing ultimately on a new 6-column grid.

Here’s a quick rundown of many of the design changes we made, why we made them, and some of the technical improvements achieved by redesigning our own website.

For a detailed view of the homepage changes, you can click the image below:

1. A new grid-based design: Our last site had different layouts based on which page the visitor was on. The new site adheres to a much more strict grid, which not only looks cleaner, but makes for better usability.

2. Cleaner, more consistent navigation: One such improvement was more consistent navigation elements. The old site had navigation showing up in odd places–the result of features that were added post-design.

3. New Content Management System: The new content management system (CMS) is a product of Wired Ground called Capacitor. The newest version of their CMS is written in PHP using the Zend Framework and boasts stronger SEO tools. Capacitor is a CMS that we’ve been using on some of our new client projects. A big thank you to these guys for making this project happen so quickly.

4. More clear calls to action: The new site gets users deeper into our portfolio faster with more direct calls to action. The top banner image on the homepage rotates to show highlighted projects and case studies.

5. More distinct positioning: We wanted the new site to focus more clearly on our areas of expertise: branding and design for professional services firms such as architects, consultants, and software companies. The new “Work” section focuses exclusively on these segments.

6. Blog updates: Our previous blog had undergone a moderate update late last year, but we took this opportunity to introduce the same grid as the website, tidy up individual post pages, integrate Feedburner as a subscription option, along with our other social networks.

7. Removing Flash: Our last site was very light on Adobe Flash, utilizing it only for sIFR, which opened up more options from a typography perspective. However, we’ve maintained some “Flash-like motion” throughout the site with fading transitions, sliders, and our main navigation mouse-over effect, courtesy of the jQuery JavaScript library.

8. Better integration with external services: Speaking of typography, we’re now utilizing an external service called TypeKit to securely serve up real fonts for headlines, in addition to our other external integrated services: Google Analytics, EMMA, and Feedburner.

9. Content additions: We’ve added a large amount of new work, testimonials, and other content, including a more substantial footer.

10. SEO improvements: Most of the SEO improvements are a direct benefit of the new CMS which boasts built-in 301, 404, and SEO tools, however our site has better compression, resulting in much better page speeds, which apparently Google likes. And we’re okay with that, of course.

It’s easy to delay working on your own website by putting it on the back burner, agonizing over the details, or ignoring it all together. So to combat that, we set a soft launch goal of February 1st, and managed to launch (in spite of the “icepocalypse”) only two days after our goal. Our total timeline, from concept to launch, was very accelerated–only about five weeks in total.

On any project, especially when it is for your own company, setting aside time, establishing a deadline, and making it a top priority is the only way to ensure it will get done.

What is the biggest internal challenge you have this year? Let us know how we can help or encourage you to get it done.

As a design and branding firm, we’re excited anytime our brand identity designs get published.

But we were more excited than usual to learn that 18 of our logo designs were going to be published in the first annual iheartlogos book, iheartlogos season one. This competition is cool because it’s very different than the typical design competition. In this competition, everyone who enters one or more logo submission gets to vote (heart or not heart) for every logo submitted. Entries came from a variety of international locations, with Antarctica being the only continent not represented.

So in effect, the selected logos are the best designs according to the international logo design community, not just the opinion of a few “famous” designers. It’s also cool because iheartlogos is a side project that Brian Gray from our office started about two years ago. Congrats to Brian on such an exciting success.

In total, Miles Design had 18 winning logos selected by our peers. We think that’s pretty solid.

Here’s a sampling of the book, and a few selects of our published works. Enjoy:

If you’re interested, you can buy a copy of the limited edition iheartlogos season one book at iheartlogos.com for $25. We got lucky number 143. It was printed in Indianapolis by SPG Graphics.

(The fourth article in a four-part series)

Now that your professional services website is attracting searchers, passing the two second test, and has valuable content, your next online engagement goal should be to encourage repeat visitors.

Think about the sites that you routinely visit. I’m guessing that seldom updated, bland, self-serving sites aren’t very high on your list. Most people only frequent sites that offer entertainment value, the opportunity to learn something new, or regular updates. Of course regular doesn’t have to be several times per day, but it helps to be consistent. Daily updates are difficult to maintain, but once a month may not be enough to encourage repeat visits. Find a pace that works best for you.

Blogs and other social media updates are often the easiest to keep up with on a regular basis, but let’s consider more than the type of content you post–let’s think about the other ways to remind visitors to return. RSS, email subscriptions, and social links are other great ways to notify your audience when your site has been updated.

Bonus: A Little Help From Your Friends.
Don’t feel like you have to do all of the work yourself. Social sharing features make it easier for your visitors to share your site with your friends as well. Consider using Like This, Share This, Send to a Friend, and ReTweet features in your next site update as well.

So there you have it. The four levels of engagement for your professional services website.

In case you missed one of the earlier articles, they’re linked below:
Level 1 – Be found.
Level 2 – Pass the Two-Second Test.
Level 3 – Provide Strong, Compelling Content.
Level 4 – Keep Them Coming Back.

What are the best methods you have used to foster engagement on your website?