At some point in their lives, every creative is going to work with an executive who just doesn’t get it. They don’t want a brand identity, they just want a fresh logo… Oh, and try to make it pop a little more! For many creatives, this can be a tough person to work with, but I’ve found […]
Branding 101 video lessons – coming soon. We officially began production today for our new web video series, “Branding 101.” Keep an eye out for our introductory video in the coming weeks. We’ll be addressing the keys to building a “Bold Brand,” including: positioning, competition, brand essence, and more. Stay tuned for more.