What exactly is a brand essence? I’m glad you asked. Your brand essence is the sweet spot where the unique elements of your brand intersect. It will be a precise statement pinpointing the core of your brand. It is the shortest, cleanest description of who you are. The following is an excerpt and adaptation from […]
Branding 101 video lessons – coming soon. We officially began production today for our new web video series, “Branding 101.” Keep an eye out for our introductory video in the coming weeks. We’ll be addressing the keys to building a “Bold Brand,” including: positioning, competition, brand essence, and more. Stay tuned for more.