In professional services marketing, it’s easy for our web sites and marketing materials to quickly become stale and outdated. Many times, your firm’s web site appears to be the root issue, sounding the alarm for an all-out “marketing emergency.” In this session, investigate why your web site is only a symptom of a firmwide business development problem. The presenters will help you diagnose your online presence as a whole and identify where underlying issues may be. In addition, you will explore the latest online strategies and tactics for driving inbound marketing leads and the proper role your corporate web site needs to play as the hub for your marketing activity. Attendees will work in small groups to troubleshoot their firms’ issues and brainstorm solutions to specific problems on the spot.
And I’ll be doing a book signing of Bold Brand following the presentation on Friday from 2:45 – 3:10 pm in the SMPS Bookstore. See you there?
Miles Design was engaged by the team at App Press to help design and wireframe the user experience (UX) and user interface (UI) for the latest version of their software.
App Press allows its users to create custom apps for Android and iOS without writing (or even understanding) a single line of code. It was developed with designers and creative agencies in mind and allows the designer to work from a blank slate, much like you would in Adobe Photoshop or Illustrator. It’s unique because, unlike some of its competitors, it’s not tied to Adobe Photoshop or InDesign. You can build your app from scratch and even preview it on your mobile device as you build it by using the App Press Preview App.
We kicked off the project with a series of meetings with the App Press team to learn as much as we could about the goals and requirements for the software. Because App Press is specifically geared towards designers, it was extremely important that the software be both visually easy to navigate and simple to understand and manage. The user is able to dive right in, as they would in any other tool they work with on a regular basis. It’s familiar to them. Continue reading…
This was my second year to participate in the Bigger Picture Show. (Kudos to the International Film Festival and Lodge for a great show!) As usual, a crop of top Indianapolis designers were called on to contribute their reinterpretations of classic movie posters.
Last year, I redesigned Psycho. This year, I was awarded the Oliver Stone film, JFK. The Kennedy conspiracy has always fascinated me, so it was a special treat to get to design a poster for this film.
Although JFK was released in 1991, it was obviously all about the sixties. So, in keeping with my self-imposed requirements from last year, I wanted to create something that felt like it might have been produced in the sixties as well: limited color palette, limited typography (Helvetica), and zero reliance on filters, drop shadows, or other effects. Continue reading…
The future of the mobile web? According to analytics firm StatCounter, users accessing the Web through mobile devices has almost doubled every year since 2009. In its latest report, StatCounter says that global Internet usage through mobile devices rose to 8.5%, nearly doubling the 2011 figure of 4.3%.
Simply put, responsive Web Design allows you to design and develop one website that adapts to any device such as an iPhone, iPad, desktop computer, laptop, and even mobile devices that are yet to be released.
The benefits seem pretty huge, but let’s look at some of the most common questions people have about responsive design.
Everyone seems to be throwing around the terms “brand” and “branding” lately, but what do they really mean? Let’s see.
The American Marketing Association defines a brand as a “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”
I would say that is incorrect. Your name, term, symbol or other features are brand elements—but not your brand. Would you know a BMW without it’s badging? Sure. Could you walk into a logo-less Apple store and know where you are? Of course. What about a Starbucks without the mermaid? All of those companies have created brands that extend far beyond their brand elements.
To me, your brand is “the feeling your audience has when they interact with your product or service.”
Did the American Marketing Association get it completely wrong? I think not. The term that seems to fit best is “design”. The design is the key. Not just graphic design, but every kind of design: from your logo and stationery to the way you interact with customers. That all impacts that feeling your audience has for you.
Decide what your audience wants, or better yet, what they need. Then become it. Make sure everything you do is designed around that central idea—from your logo, to your web site, to the music you play, to emails you send. Then (and this is important) don’t change it until the needs and wants of your audience changes.
People keep telling us, “We didn’t know you were moving!” And the funny thing is, we didn’t either. We had the opportunity (and a short window of time) to move to a new suite in our old building, or try something new.
Have you heard? Miles Design is on the move. In just a few (very short) weeks, we’ll be packing up our things and heading to a new, fresh space. We’re excited for this transition, although the thought of packing up our office is daunting.
We realize that this is the perfect opportunity (and the perfect time of year, ironically) for some serious spring cleaning around here. Who knows what we’ll find when we start digging around in the depths of our cabinets and closets, but chances are, much of it can likely be left behind.
Spring cleaning doesn’t only apply to our tangible possessions. It can also apply to your brand assets. When was the last time you took the time to “spring clean” your brand? Much like objects that accumulate over years of staying in the same place, your brand can accumulate baggage as it grows and transitions to accommodate new needs, audiences, and goals.
Could your brand use some purging? Here are five tips for simplifying, organizing, and streamlining your brand communications. Continue reading…
Our design firm was pleased to learn that eight of our recent logo designs were selected as award-winning logo designs by our peers, which are featured in the new book, iheartlogos season two.
If you’re keeping score at home, you may recall that we had fifteen logos featured in the inaugural iheartlogos season one. In my opinion, season two boasts an even stronger batch of logos and identities from designers around the world.
Every book is hand stamped and signed. We got number 228 / 1000 this time around.
Without further ado, here are our eight award-winning logo design entries from season two:
I’m addicted to the BBC TV series, Top Gear. I’m not sure if it’s the dry humor, the amazing cars, or simply the British accents that make the show so delightful. Whatever it is, I’m addicted.
Last week I watched a rerun of this 2007 episode, featuring the Porsche 911 GT3: a stripped down, no-frills, raw power, sports car.
Starting at 1:45 in this segment, host Richard Hammond explores what a “daft” idea it is to design a car with an engine in the back. Yet after 40+ years of designing 911s, German engineers and designers are showing no signs of moving the engine forward.”It’s like building a pyramid with the pointy bit at the bottom… that should be rubbish.” Continue reading…
With Super Bowl XLVI being hosted here in Indianapolis, we’ve had some unique insight into the time and energy it takes to plan and execute the Super Bowl experience. Similar to building a Bold and effective brand strategy, Super Bowl prep is no simple task. Here are a few similarities that the two share:
1. Planning Starts Early.
Indianapolis won the bid to host the 2012 Super Bowl in May 2008. That means it has taken roughly 45+ months of preparation. Although the game is being held in Lucas Oil Stadium, there is much more that comes into play such as hotel accommodations, way finding, parking, etc. which required the city to evaluate the impact of hosting beyond just the stadium.
Whether you’re in the early phases of hiring a branding firm, building a brand intentionally or you’re maintaining a strong, existing brand, it’s important to make time to evaluate the big picture. How is our web presence impacting our brand? Is our internal culture consistent with the brand we’re trying to establish? Every decision you make has an impact on the brand to some capacity. Continue reading…