2012 Heartland Film Festival Branding

by Josh Miles

The 2012 Heartland Film Festival is underway. We had the privilege once again to create this year’s film festival branding, look, language, and advertising vehicles across the entire campaign. These are just a few examples of our design work including television commercials, t-postcards, and guidebook.

The film festival brand voice and identity were guided by last year’s theme of, “The films you watch can change the way you see.”

This year, the theme was “Sit perfectly still. Be moved.”

Television Commercials

The photography for the campaign was shot by Harold Lee Miller, and helped convey the “transformative power of film.”

Postcards

Guidebook

Awards Ceremony Invitation

Festival Schedule

Keep an eye out for the Heartland Film Festival, and get tickets from TrulyMovingPictures.org

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Josh Miles

Principal & Founder

Josh Miles is a caffeine and twitter addict, and the author of Bold Brand - The New Rules for Differentiating, Branding, and Marketing Your Professional Services Firm. Josh’s role at Miles Design consists of driving brand strategy, business development, and firm-wide marketing. Josh was honored as one of the Indianapolis Business Journal's 40 Under 40.