Event Collateral: National Multiple Sclerosis Society–2011 Dinner of Champions

by Amanda Blackburn

Every year, the Indiana State Chapter of the National Multiple Sclerosis Society honors and celebrates local champions in the MS community. And, on February 22nd, friends, family, and advocates came together for the 20th Annual Dinner of Champions at Conseco Fieldhouse. This year’s honorees were Ann Larmore, a Ft. Wayne resident living with MS, and Scott Dorsey, Co-Founder of Indianapolis-based ExactTarget.

Miles Design was approached in late December to brand and design the collateral for the 20th Anniversary event. This consisted of the invitation and rsvp cards, the program, and some other night-of materials. Miles Design has worked with the MS Society on this particular event several times in the past, and we were very pleased to get another opportunity to work with such great people for such a great cause.

The overarching goal for this year’s look and feel was to marry the National MS Society brand with that of ExactTarget–the presenting sponsor. ExactTarget is well-known for having a fun and vibrant office culture, and we wanted the materials to reflect that. Coincidentally, both the MS Society and ExactTarget share the same orange and black brand colors, so it was only natural to use those as a stepping stone. From there, we brought in a bold, vibrant pattern and background to carry throughout the materials–connecting each piece into one cohesive look. They even incorporated the designs into the award plaques for Scott and Ann.

This year’s Dinner of Champions was a great time and a great success! Congratulations to Scott and Ann and the entire National MS Society. It was an honor to attend and to work with such a wonderful organization.

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