A lesson in relationships, referrals, and building a network. I was invited to contribute a poster design to the 2010 AIGA Indy member party that told my “AIGA story.” In 2004, I was noticing a trend: most of our new clients came from our existing clients. I was joking that I should start tracking where […]
Branding 101 video lessons – coming soon. We officially began production today for our new web video series, “Branding 101.” Keep an eye out for our introductory video in the coming weeks. We’ll be addressing the keys to building a “Bold Brand,” including: positioning, competition, brand essence, and more. Stay tuned for more.