When Good Brands Go Bad
Daily Finance just released a top-ten list that nobody wants to be on: The 10 Biggest Brand Disasters of 2010.
Douglas Mcintyre includes a few of the most notable brand disasters of 2010, including BP, Research in Motion, and Toyota. While technically most of these “brand disasters” were a result of product issues or unfourtunate events, the bottom line is these brands are feeling the hurt.
I’m sure we’ve seen this kind of thing before, but it’s hard to remember seeing so many big brands bomb in one year.
(As an aside, if any of these companies are interested in rebranding later this year, we’d be happy to take their phone calls.)
Check out The 10 Biggest Brand Disasters of 2010 and be sure to share any past brand disasters that you recall below.Tags: brand, rebranding