Marketing You: The Bigger Picture

A successful marketing campaign is more than just a great portfolio and presentation. While those are certainly key pieces, each part of the process–from the first phone call to the follow-up thank you note–reflects you and your personal “brand.” It’s important that you take the time to develop a strong strategy in advance so potential […]

by Amanda Blackburn

Brand Value vs. Social Currency

I was reading a blog last week on regarding a report from Vivaldi Partners on the “Social Currency Ranking” of various brands from Apple, to BMW, to JetBlue. The concept of social currency is different than overall brand value. Where brand value is based on the difference in cost between a given brand and […]

by Josh Miles