When I was driving home Friday evening, the sun began to peek through the rain clouds that had hung around all day and reflected pink highlights across the gray-blue sky. It was the lone stretch of 96th street that still has corn growing along the street, in-between the Fishers airport and the giant Sam’s Club [...]
This past weekend I was reading an article in Fast Company that reminded me of a speaking engagement I had a few years ago. I was asked to discuss corporate website basics–what websites need and where most go astray. If I remember correctly, the first words out of my mouth were, “Take your mission statement [...]
My wife and I are taking a class called “Financial Peace University” which is Dave Ramsey’s 12-week course that teaches families to shed debt and save money. Last week was the “budget” lesson. Although Dave’s suggestions are geared specifically for home life, I saw immediate applications for designing a more efficient marketing budget.“On paper. On [...]
I took a course my senior year in college titled ‘Making Meaning and The Design of Everyday Objects’. A typical session consisted of about 20 students of various majors working through the form and functionality of objects. The first thing we would do is arrange our desks in a circle and place an object in [...]