In theory, I’m a part of the Smaller Indiana Business Book Club, which I think is a great concept. In reality, I have my own stack of books that I’m cruising through and haven’t actually made it to a Smaller Indiana Book Club meeting, or even picked up all that many books from SI’s list.
I may not have had much success reading from the other list, but I am reading, so I thought I’d share what I actually am reading to see who would like to join me in the official Miles Design Book Club.
As you may (or may not) have noticed, I’ve posted a few of my favorite design, marketing and branding books on the homepage of our blog. I’ll post a new book every month (that I actually will read) and hopefully you’ll join me in reading a few of these titles.
I’m looking forward to your feedback.
December: Tribes by Seth Godin
January: The Designful Company: How to build a culture of nonstop innovation by Marty Neumeier
And a few others I have in the hopper for February, March and April (any votes?):
Back of the Napkin by Dan Roam
Outliers: The Story of Success by Malcom Gladwell
Made to Stick by Chip Heath and Dan Heath
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