Since my last “book club” post I’ve wrapped up my book for January: The Designful Company: How to build a culture of nonstop innovation by Marty Neumeier. And if you’re a brand fanatic like myself, I can’t recommend a better use of two hours of your day. Marty has some spot-on insights regarding design thinking, [...]
Take a moment to think about your “competition”. You probably immediately thought of one or two competitors. Your clients-to-be often ask you about them. They pitch all of the same accounts that you’re pitching. Even the not-for-profit world has competition. You’re kidding yourself if you don’t see those other charities as competing for the same [...]
In theory, I’m a part of the Smaller Indiana Business Book Club, which I think is a great concept. In reality, I have my own stack of books that I’m cruising through and haven’t actually made it to a Smaller Indiana Book Club meeting, or even picked up all that many books from SI’s list. [...]
Welcome to 2009. With my impressive powers of deduction, I have surmised that next year will be 2010… Yikes. So my question is, when 2010 rolls around, where do you want your business to be? Of course if you’re paying any attention to the media, you may have noticed things in the marketplace these days [...]
If you’re not on our mailing list then you probably haven’t received our New Year’s card. Don’t be too disappointed if you’re not on our mailing list… that probably just means we’ve never sent you a check or an invoice. But we’d be happy to add you, just send us your info here. Or if [...]