DIY Branding – The Recipe For Branding Your Business

Every company we work with wants to walk away with “a brand.” On one hand, we’re a branding firm, so that’s fair. But on the other hand, it’s misplaced to think of a brand as a thing. At the end of the day, a brand really isn’t one thing, it’s an amalgamation of all things that make […]

by Brice Holland

How To Name Your Business Without Sounding Like a Dork

Congratulations! You’re starting your own business! Whether you’re a hip new tech startup or a mom-and-pop shop, you’re still faced with the same conundrum… What are you going to name your business? Your business’ name is the first thing most customers will see, so what principles can you follow to make a great first impression? […]

by Tim Hickle

Branding 101: A Visual Brand Identity Checklist

Whether you’re building a new brand or simply refreshing an old one, your brand’s visual identity is the most important factor. Brands with a consistent visual identity resonate with their customers more effectively and get the added benefit of having to spend significantly less money in the long run on advertising and marketing materials. Brands […]

by Tim Hickle

Google’s Next Updates – What Do They Mean For You?

For those of who you haven’t heard, Google has a big algorithm change coming up on April 21st, 2015, and if you’ve been putting off investing in things like responsive design, you’re going to want to listen up. As mobile users continue to gobble up the Internet (now accounting for nearly 50% of all web […]

by Tim Hickle

How To Create a Business Logo That Works

Whenever someone comes to me looking for help with creating their business’ logo, I am reminded of one of my favorite quotes on design: “It is only by association with a product, a service, a business, or a corporation that a logo takes on any real meaning. It derives its meaning and usefulness from the […]

by Brice Holland

B2B Brand Development: Different Process Than B2C?

Brand development is one of the most misunderstood concepts for B2B businesses. When a company is consumer-facing, it is typically more obvious to them as to why a strong brand is important. If your primary market is other businesses, however, building a brand that stands out may seem like a waste of time. The decision-making […]

by Tim Hickle

Miles Design is Bringing Life to Indianapolis Snapchat!

If you’re on the increasingly popular social network Snapchat, you’ve probably noticed some pretty cool things when you swipe left or right on your selfie. Not only can you add filters and time stamps, but some areas feature filters that are specific to their location. These are called “geo-filters,” and we thought it was a […]

by Marco Boulais

Is Your Logo Worse for Wear, or Good To Go?

You know that one sweater in your closet? It’s comfortable, familiar, and just seems to go with everything. You love that sweater. The only problem is it doesn’t quite fit like it used to. It’s a little short, snug in the wrong places, and starting to get a tiny hole on the back. Your sweater […]

by Josh Miles