Is My Logo Already Taken?

So you’ve finally put the finishing touches on a logo that perfectly encapsulates your brand’s essence. Congratulations! But what happens if someone has already registered that logo? Should you hire an attorney, or just start building a new logo from scratch? How would you even know if the logo was taken already?? No need to […]

by Tim Hickle

Miles Design Exclusive! Movie Poster Phone Wallpaper

As a design and branding firm, we love building awesome brands for great businesses, but there’s nothing quite like finding excuses to give away our work for free. For the past few weeks, I’ve enjoyed getting to work on a personal project—a Yoda poster for the “Bigger Picture (Portrait) Show” in Indianapolis. For those of […]

by Josh Miles

How to Rebrand Your Company Effectively

It happens to every company at some point. Maybe your brand feels outdated. Perhaps you’re trying to reach out to a new demographic. Who knows, your products and services may have completely changed recently. Regardless of the reason, every company will go through a rebrand at some point. Some do this gracefully (Read: Old Spice, […]

by Tim Hickle

Branding Best Practices – How Should I Brand My Company?

If you’re looking to brand your company, there’s a lot to consider, but you don’t need to reinvent the wheel. By focusing on branding best practices and understanding what successful marketers have done before you, your brand can enjoy all of the fruits of great branding while avoiding half of the work. So what are the […]

by Tim Hickle

Optimizing Your Brand For SEO Success

Branding (or re-branding) a business has always been tough, but in the digital age it has become exponentially tougher. With Google, Facebook, and Twitter looking over your shoulder on every decision you make, the pressure to perform is immense. Effective brands can excel more than ever, while ineffective brands still struggle to gain momentum. So […]

by Tim Hickle

Miss MBO? Your MBO Conference Recap Has Arrived!

Are you a master of digital marketing? Since 2007, MBO has given Indy business leaders access to learn from the best and brightest marketing technology minds in the world. On April 29th, hundreds of people gathered for its 8th program, the MBO15 Digital Marketing Conference, to get together and get inspired. Plenty of cities are […]

by Tim Hickle

How Long Does a Rebrand Take?

We’ve all had to deal with tight timelines before, but this was one of our fastest rebrands ever. Idibri Consulting (formerly Acoustic Dimensions), is a company that focuses on theatre consulting and experience design—far more than the name “Acoustic Dimensions” implied. And in their words, their old name had cost them a primo project and […]

by Josh Miles

DIY Branding – The Recipe For Branding Your Business

Every company we work with wants to walk away with “a brand.” On one hand, we’re a branding firm, so that’s fair. But on the other hand, it’s misplaced to think of a brand as a thing. At the end of the day, a brand really isn’t one thing, it’s an amalgamation of all things that make […]

by Tim Hickle

How To Name Your Business Without Sounding Like a Dork

Congratulations! You’re starting your own business! Whether you’re a hip new tech startup or a mom-and-pop shop, you’re still faced with the same conundrum… What are you going to name your business? Your business’ name is the first thing most customers will see, so what principles can you follow to make a great first impression? […]

by Tim Hickle