How to design a brand identity system that works for your clients

If you’re building a new brand, I’m going to let you in on a little secret. Simply having a logo doesn’t guarantee your brand identity system is going to work for you. Why is that? There’s a difference between having a simple, run-of-the-mill brand identity, and having a flexible brand identity system that really works. What’s […]

by Josh Miles

How To Create a Business Logo That Works

Whenever someone comes to me looking for help with creating their business’ logo, I am reminded of one of my favorite quotes on design: “It is only by association with a product, a service, a business, or a corporation that a logo takes on any real meaning. It derives its meaning and usefulness from the […]

by Brice Holland

How to Develop a Marketing Strategy Template

Building a rock solid marketing strategy is difficult. Creating one every month or every quarter can seem daunting to even the most experienced marketing directors. By using a simple template, however, this effort can become much more manageable. This leaves many marketers with a predicament. Where do I get a marketing strategy template? Do I build one […]

by Tim Hickle

What Impact Does My Brand Have on SEO?

Search Engine Optimization (SEO) is changing rapidly. What used to be as simple as building links from directory sites has now turned into a game built on effective writing, branding, digital PR and user experience. If you want to survive in today’s SEO landscape, it’s paramount that you have an authentic brand behind your logo. […]

by Tim Hickle

Digital Branding 101: Building a Winning Online Brand

Every single day, more users make their first contact with your brand online. Every. Single. Day. They’re finding you via search, social media, and referral links that you forgot you posted. If you have a strong brand that was built to thrive on digital channels, this is great news! If you have a brand that’s […]

by Tim Hickle

3 Things the Best Advertising Firms Do Well

Have you looked at an ad agency’s website recently? It seems like every advertising firm on the planet talks about themselves the exact same way. So how can you navigate the sea of “innovative thinkers” and “strategic creatives?” When deciding between dozens of “full service” agencies, how do you separate the wheat from the chaff? […]

by Tim Hickle

Finding the Digital Marketing Strategy That’s Right For You

For too many marketing professionals, digital marketing is a black box. For every one marketer who fully understands digital, there are two who only grasp a small piece of the puzzle. To be fair, digital marketing is a large field that is constantly changing. It’s okay if you don’t know the specific details of every […]

by Tim Hickle