What Does The Best Brand Marketing Look Like?

For many marketers, effective brand marketing is elusive. There are dozens of reasons marketers fail at brand marketing – they don’t take enough risk, they’re not creative enough, they don’t understand what brand marketing is – but there are a few reasons that the most successful brand marketers succeed. The best brand marketing has a few common […]

by Tim Hickle

Heart of Champions – How Kickball Brings Us Closer

Every year, the MilesHerndon crew participates in Agency Kickball with the AIGA. This is my first year participating, and I can genuinely say that it has quickly become my favorite part of working with the MilesHerndon team. As a young guy, I’m still pretty new to the whole “workforce” thing, but the one consistent trend […]

by Tim Hickle

Why the #HickoryPacers Move is Brilliant Branding

This week, the Indiana Pacers announced that they will be wearing Hickory Husker-inspired jerseys during select games this season. While some have dismissed the move as a corny PR stunt, I believe that this is one of the most savvy choices the Pacers’ marketing staff has made in years. As a lifelong Pacers fan, I ache for this team. […]

by Tim Hickle

How to Develop a Marketing Strategy Template

Building a rock solid marketing strategy is difficult. Creating one every month or every quarter can seem daunting to even the most experienced marketing directors. By using a simple template, however, this effort can become much more manageable. This leaves many marketers with a predicament. Where do I get a marketing strategy template? Do I build one […]

by Tim Hickle

Your Digital Marketing Strategy Template

Digital marketing is a moving target. Every week it feels like there’s a new social network you need to know, a new ad platform you need to master, or a Google algorithm change forcing you to adjust your content. With this constant change comes a constant pressure to “keep up,” but effective digital marketing comes […]

by Tim Hickle

Growing Indianapolis’ Digital Marketing Revolution Beyond Indiana

The 2015 MBO Conference was filled with incredible insights on marketing and technology from the best that the industry has to offer. A group panel discussed Indianapolis’ digital marketing revolution and how we as an industry can expand this revolution beyond Indiana. This post features notes and takeaways from the panel’s discussion. To learn more about […]

by Tim Hickle

How to Find the Right Online Marketing Agency

It feels like a dozen new digital marketing agencies pop up every day. As search, social media, and e-commerce become more entrenched in our day-to-day lives, there are more ways than ever to generate revenue online, and no matter what tactics you want to implement, there will be plenty of digital marketers vying for your […]

by Tim Hickle

What Makes a Digital Marketing Strategy Effective?

Regardless of industry or tech platform, there is one universal truth in marketing online. Digital marketing tactics are easy, but digital marketing strategy can be tough. Any intern can send a tweet or write a blog, but building a comprehensive digital marketing strategy that can both accurately represent your brand and help drive business results […]

by Tim Hickle

What is Brand Marketing?

“Brand Marketing” can be a can of worms. To some marketers, it’s a catch-all term that they throw around without thinking. To others, it’s a way to justify ineffective direct-response campaigns. To the truly skilled marketers, however, brand marketing is the culmination of robust market research, creative vision, and tactical prowess. So how can you […]

by Tim Hickle

Your Complete Brand Voice Checklist

Building a brand that your company can take pride in isn’t easy. You have to build a strong visual identity that will help you stand out in your industry while still making sure that your brand looks and feels reputable. Meanwhile, thanks to the proliferation of social media and content marketing, you need to build […]

by Tim Hickle