October 10th, 2011 // by Josh Miles

2011 Heartland Film Festival Campaign

We’re excited to share some of our design, branding, and advertising work for the 2011 Heartland Film Festival.

We were hired to brand this year’s festival look, language, and advertising vehicles across the entire campaign. Below are a few examples of our design work including television commercials, t-shirts, postcards, and a really great souvenir letterpress poster.

The brand voice and identity were based on the line, “The films you watch can change the way you see.”

Television Commercials
All of the photography and video used in the campaign are shots of “unseen” places in Indianapolis. We sought to find beauty in locations that you might not think of at first glance as “beautiful.”

Postcards
The postcards are being distributed by all of the event sponsors and partners. You can find these sets of four designs at most Marsh locations, and other participating sponsors.

T-shirt Design
The gray and blue shirts will be offered for sale during the festival.

Letterpress Poster
This 18×24″ letterpress poster was first imprinted with the four-color logo on a traditional press, then the large “blind” 20th seal and headline were printed via letterpress. These will be autographed by the filmmakers and presented to the sponsors and partners. 110# Pearl White Crane Lettra. Mmmm… letterpress.

Letterpress Poster (detail)
Check out just how much texture these have up close. The blind emboss of the 20th seal was done on the letterpress as well, minus the ink.

Stay tuned for more Heartland Film Festival Samples…

• Bio
• Latest Posts

Josh Miles

Josh Miles is principal and founder of Miles Design, a branding firm specializing in branding and website design for professional services and software firms, as well as the author of Bold Brand.

Latest posts by Josh Miles (see all)

• Ocean’s Eleven Design Process: From Back of the Napkin to Movie Poster - 05.08.2013
• One Bird leaves the nest to join another - 02.13.2013
• Inbound Marketing | Content Marketing – Miles Design Does That Now - 10.30.2012

Tags: Event Branding, Film Festival, Heartland Truly Moving Pictures