Just before the New Year, I was thinking about all of the “little tweaks” I wanted to make to milesdesign.com. At that time, our current website design was only about eight months old. Although I didn’t intend to generally alter the look or feel of our site, I couldn’t help but see opportunities for improvement. A few hours later, those “little tweaks” turned into a full-scale redesign.

I moved into “rapid prototyping” mode, quickly exploring grid and layout options within the existing brand identity system, landing ultimately on a new 6-column grid.

Here’s a quick rundown of many of the design changes we made, why we made them, and some of the technical improvements achieved by redesigning our own website. (more…)