Are you considering rebranding your business, product, or service? If you’re like most business owners, you’re perplexed about when and how to go about rebranding. As business conditions improve, you’re looking for a strategic advantage. Regardless of how long you’ve pondered the idea, one thing is sure–rebranding isn’t something to go into half-hearted. You should feel great about the timing and the branding firm you select to guide you through the process.
Rebranding goes beyond updating your logo.
If you’re considering a rebrand, chances are you already understand that rebranding your firm requires more than just sprucing up your company logo. It’s a deep-dive into who your company is: your positioning, your values, and your brand essence. Any logo changes or visual updates you consider should all be outcomes of the positioning and brand essence decisions you make up-front.
But how do you know when you’re ready to commit to a full rebrand of your company? The following are the ten most common indicators we’ve seen in our business–sure signs you might be ready to rebrand.
1. "Our sales team is embarrassed to show our prospects our collateral / website / business card."
This is probably the number one complaint we hear from business development professionals. If your sales team is afraid to send a prospect to your website or share your collateral with a potential business partner, how much business are you losing out on?