Designing an Engaging Tradeshow Experience
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What does your tradeshow booth say about your brand?
Our branding firm had the honor of sponsoring the opening reception of a regional conference this past week for an association of professional architecture, engineering and construction marketers called SMPS Heartland. While we enjoyed the fact that as sponsors, we were allowed to have “a booth,” we didn’t want to be one of those displays that people would just walk past. Our number one goal was to engage with conference attendees and SMPS members.
This coaster is looking for conversation.
Our intent was to give multiple ways for attendees of the conference to engage with our brand and to begin thinking about the real value of branding – uniquely positioning your brand in the marketplace.
Our objective was to connect with conference attendees in-person, by interacting with our booth, and social media. Here’s a few samples of how that played out. Let us know what you think:
Tradeshow backdrop: featured our message for the week, our #SMPSHeart Twitter tag, and room for attendees to literally write on our display with orange Miles Design sharpie markers. There’s nothing like a little “audience participation” to encourage engagement with your brand.
Our booth "before" the opening reception.
Our first brave volunteer.
A detail view of "after".
Reception Table Tents and Coasters: the coasters continued the theme of writing about your brand message (right on the coasters), and were complemented by table tents with fun and thought-provoking branding questions.
Social Media and Email: Lastly we used email and Twitter to communicate with conference attendees pre-, during, and post-show about our presence at the event, and the breakout session we led at the conference. More about that later…
We had a great time at the conference, and look forward to continuing our conversation with SMPS. Let us know what you think, and if you tweet about this, please tag it with #SMPSHeart – thanks!
Josh Miles
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Tags: brand, designing, professional services, smps, social media, tradeshow, tweet, Twitter
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Great stuff! Where do I start? I cannot count the number of times I have seen costly, attractive booths that everyone walked past! So…exactly the key is to learn how to engage the prospect. I have been involved in trade shows for a number off years and this is one of the most elegant engagement approaches I’ve seen. Good work!