Our design firm sees its fair share of branding and marketing emergencies. The running joke is that our conference room becomes a make-shift triage for marketing patients. And for a variety of reasons, websites seem to be the most common marketing emergency that our design firm encounters.
In fact, if I asked 100 professional services firms if their websites were “under the weather” or worse, I’d be willing to bet over two-thirds of them would say, “Yes!”
An ill-performing website (more often than not) is the symptom of a larger marketing and positioning problem, rather than the problem itself. But that doesn’t change the fact that these websites are presenting with some serious symptoms.
Does your firm’s website qualify as a
marketing emergency?
If you’re unsure, you can try your hand at a little self-diagnosis. Here’s a simple three-step check up:
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