2010 Super Bowl Commercials – Battle of the Brands
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Which 2010 Super Bowl commercials did the best to build an already strong brand? Which brands invested in commercials that best introduced a new brand? Which were the best uses of Social Media, after the commercial? Which brands would have done more good by just donating their cash to a cause?
After they air, check here to vote for your favorite (and least favorite) Super Bowl commercials of 2010. Go Colts!
After you vote, please share your thoughts below.
Josh Miles
Josh Miles is principal and founder of Miles Design, a branding firm specializing in branding and website design for professional services and software firms, as well as the author of Bold Brand.
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Adweek put up the lineup along with some teasers for anyone interested. http://www.adweek.com/aw/custom-reports/superbowl/chart.jsp
I'll be sure to come over here and vote after (the colts win the) superbowl.
I'm going with Dodge Challenger's "Mans Last Stand" from Wieden + Kennedy
Bud Light T-Pain was by far the most memorable to me.
We had a pretty full, loud room full of people last night, but the Bud Light Human Bridge and T-Pain commercials got people to quiet down and watch commercials… small victories for advertisers everywhere. E-Trade baby may be getting a little old for diapers, but those are still funny to me. The other notable was how many ads from different advertisers featured men in their underwear… interesting.
Loved the Doritos kid. That was pretty spectacular.
Stevie Wonder in the Volkswagen ad was pretty brilliant.
The best commercial for me, had to be the Google "Parisian Love" spot. I thought it was smart and the overall execution was brilliant.
I would say the Denny's commercial — the screaming chickens helped me cope with the loss…(Free Denny's Grand Slam Breakfast tomorrow, February 9, from 6a to 2p.)
Nice flash back to the 2010 super bowl commercials, as a marketing professional I think my favorite Volkswagen commercial.