Give the gift of Viral:A New Twist on the Holiday Card
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The Holiday Greeting card that encourages you to pass it on…
Every year, even creative types like us enjoy a love-hate relationship with Holiday greeting card design. Although we’ve designed a few award-winners in the past, that only serves to push us to a higher standard for what to do for an encore. This year we wanted to create a greeting card that the recipient was encouraged to immediately re-gift.
So this year instead of designing just one card, we had everyone from our office design their own card. We committed to a color palette, size, paper, and production restrictions (just like a client project) and had everyone work on their own concepts. We then packaged the final set of seven designs up with instructions to “share the love this Holiday.” We even created a custom rubber stamping system to embellish the corrugated mailing envelope.
Here’s a sample press sheet. All seven designs were printed using the same set of five inks, on one sheet of paper.
Here’s what the set looked like together.
We created our own custom stamp to embellish the corrugated envelopes.
And here’s another view of the complete set.
And finally, we created a website under our infamous microsite, HolidayCow.com – wherein visitors can gain further insights behind each unique design. We also have a few other pics up on our Miles Design Facebook page.
If you’ve not received a set, we still have a few left. Just send us your mailing info. In the spirit of “viral season”, pass this along to everyone you come into contact with. Happy Holidays!
We welcome your feedback…
Josh Miles
Latest posts by Josh Miles (see all)
Tags: creative process, designers, designing, holiday, viral
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Love, love, love them all! Happy Holidays to each of you! Danielle
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The cards were brilliant! We decided not to do Christmas cards this year and now we have a few. Great marketing!
Thanks for sending me a set. I really enjoyed them and will pass them on to my friends and family. The rubber stamp effect on the corrugated is exceptional too. I am not usually very good at sending holiday cards but these will inspire me to do so. Though, you are not on my mailing list, and since I asked you for your holiday card (not knowing what it would be) I feel kind of guilty that I may not get around to sending you one. Doesn't mean I won't be thinking of Miles Design when December 25 comes around. Oh, I Iiked the typographic one too, even with the tinged guilt. __Lloyd Brooks
I love em!!! Yum!
Can I pretend their mine and send the out?
-Andrea Cook
Thanks for all of the great feedback everyone. Andrea, we won't tell if you won't.
Thanks for the cards! They're beautiful!
LOVED the cards…my 6 favorite people are getting them…you know who you are!
THANK YOU!!!
This makes me happy! Thanks Miles Design!
Love the mistletoe/top of the tree one. It was my favorite at first and when I read the story behind it I loved it even more!! Might have to do a "top of the tree" myself:)