Last night I was at a major grocery store outside of San Diego. Most of the aisles looked like what you see above… After experiencing this, I’m considering writing a series on visual hierarchy. This same problem applies to branding, website design, and marketing in general.
My premise: if all of the products on the shelf are red, bold and tagged, then is anything actually important? If everything is “on sale,” what is it you want the consumer to pay attention to? If marketing is about cutting through the clutter, what do you do when your brand is the clutter?